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Mogae Plus to handle FoodFood’s ad sales
MUMBAI: The specialist sales division of Mogae Media, Mogae Plus has been given the responsibility to handle the entire advertising sales of Chef Sanjeev Kapoor promoted and owned 24/7 food genre specialist channel FoodFood.
The channel’s shows are Sanjeev Kapoor’s Kitchen, Cook Smart, Turban Tadka, Mummy Ka Magic, Out of the World and Health Magazine. Apart from Kapoor, celebrity chefs like Rakesh Sethi, Harpal Singh Sokhi, Shailendra Kekade, Shantanu Gupte, Chef Saransh Goila, Chinu and Amrita Raichand host shows on the channel.
Kapoor said, “We are happy to have Mogae on-board for monetising the channel. With Mogae’s strong all India outreach to market FoodFood, we hope to focus our energies on the content to be in synch with the ever changing tastes of the viewers.”
FoodFood has pioneered the short format in food programming, for those viewers, who can’t spend longer times due to their hectic lifestyles. Short format programming helps them to learn how one dish can be prepared in three – four minutes.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
