MAM
Mogae launches specialist unit for mobile SEO/SEM
MUMBAI: Mogae Media is launching a specialist mobile planning unit focused on SEO/SEM and has named it Mobiwise.
The unit will be located at the Gurgaon headquarters of Mogae.
Mobiwise will bring understanding of how the user behaviour differs on these handheld devices from PC browsing and provides effective search engine optimisation (SEO) for mobile site.
Mogae Group executive director Tanya Goyal said, “In the recent years a massive surge in the use of smartphones and now tablets have made it essential to adapt your web pages to meet the needs of their users. In particular, the web pages should be optimized for search on these platforms, so you reach your audience that is today typically mobile, business oriented and mostly affluent.”
The company’s mobile SEO services include regular mobile site audits, onsite and offsite SEO, accessibility and usability consulting and multilingual mobile site optimization.
According to the company, to achieve a balanced apprach to SEO and Pay per Click (PPC), an understanding of how the various search results and adverts are displayed across a range of popular platforms is required. It is also vital to keep up-to-date with the latest technologies and gadgets and their impact on user behaviour as well as search engine policies. Mobiwise aims to help clients through this maze and make sure their business is being found by users of the latest phones, tablets and other devices.
The users of handheld devices can view sponsored ads for business when performing relevant searches. Mobiwise will help get the best from this relatively new advertising medium, allowing users to reach out to an affluent, mobile and technologically savvy audience. The mobile pay-per-click and pay-per-call advertising services ensure that ads are delivered to potential customers even when they are browsing the internet away from their home or office.
The on-site optimisation includes mobile web analysis and SEO audit report, mobile website accessibility and usability recommendations, domain research, keyword research for mobile browsers, content optimization and HTML code optimization. Meanwhile, the off-site optimisation includes mobile search engines submission, mobile search engines optimization and marketing, submission of website in local mobile directories, link building campaign for both general as well as niche theme related website, other custom website promotion activities such as press release submission, article submission, social media marketing, niche forum and blog posting.
“At Mogae Media we are trying to provide single window solutions for the mobile medium. We believe the market is close to an explosive inflection point. Mogae, with Mobocracy and Mobiwise, will be in the forefront of mobile communication,” Goyal added.
Mogae Media was set up in October 2011 by Sandeep Goyak and Tanya Goyal, former JV partners of Dentsu in India.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
