MAM
Modi Naturals Ltd partners with Kalki Koechlin
Mumbai: Modi Naturals Ltd (MNL), a leading food & beverages company through its edible oil brand — Oleev, has recently partnered with acclaimed actress and health enthusiast Kalki Koechlin to promote one of their flagship products Oleev Olive Pomace Oil. The partnership aims to underscore the health benefits of using Oleev Olive Pomace Oil in everyday cooking and to encourage individuals to make healthier choices for their well-being.
Kalki Koechlin, popular for her commitment to a well-balanced lifestyle, shared her thoughts on the partnership, “I am glad to have collaborated with Oleev as this collaboration helps break the myth that fitness equates with long rigorous workouts. It’s certainly not that but about the sum of the right choices we make, such as – choosing a nutritious oil for our everyday cooking. Oleev Olive Pomace Oil is definitely one such oil that allows me to approach my lifestyle in a more holistic way.”
Oleev Olive Pomace Oil is known for its excellence in everyday cooking, especially in Indian cooking. It has a high smoke point, making it ideal for various culinary methods, including deep-frying, sautéing, roasting, and more — all while keeping intact the nutritional value of the oil. The oil’s neutral taste seamlessly blends with the flavours of the dish, enhancing the overall taste experience.
“We are thrilled to collaborate with Kalki Koechlin to spread awareness about the health benefits of Oleev Olive Pomace Oil in everyday cooking. This collaboration helps in bringing home the point that it is a very simple step to switch to a healthier cooking oil – for a balanced & healthy lifestyle.” Mukesh Ghuraiya, CMO at Modi Naturals Limited.
Oleev Olive Pomace Oil is rich in monounsaturated fatty acids (MUFA), which are essential for a healthy heart and metabolism. Additionally, its abundance of antioxidants strengthens immunity and reduces inflammation, making it a perfect choice for health-conscious individuals. It is also fortified with vitamins A and D while being a naturally rich source of vitamins E and K. These vitamins ensure normal vision, strong bones, supple skin, and quick recovery from wounds.
This partnership between Modi Naturals Limited and Kalki Koechlin marks a significant step towards reassuring individuals to make healthier cooking choices without compromising on taste. With Oleev Olive Pomace Oil, consumers can adopt a healthier lifestyle and savour the delicious flavours in their favourite cuisines.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
