MAM
Modi Naturals Ltd partners with Kalki Koechlin
Mumbai: Modi Naturals Ltd (MNL), a leading food & beverages company through its edible oil brand — Oleev, has recently partnered with acclaimed actress and health enthusiast Kalki Koechlin to promote one of their flagship products Oleev Olive Pomace Oil. The partnership aims to underscore the health benefits of using Oleev Olive Pomace Oil in everyday cooking and to encourage individuals to make healthier choices for their well-being.
Kalki Koechlin, popular for her commitment to a well-balanced lifestyle, shared her thoughts on the partnership, “I am glad to have collaborated with Oleev as this collaboration helps break the myth that fitness equates with long rigorous workouts. It’s certainly not that but about the sum of the right choices we make, such as – choosing a nutritious oil for our everyday cooking. Oleev Olive Pomace Oil is definitely one such oil that allows me to approach my lifestyle in a more holistic way.”
Oleev Olive Pomace Oil is known for its excellence in everyday cooking, especially in Indian cooking. It has a high smoke point, making it ideal for various culinary methods, including deep-frying, sautéing, roasting, and more — all while keeping intact the nutritional value of the oil. The oil’s neutral taste seamlessly blends with the flavours of the dish, enhancing the overall taste experience.
“We are thrilled to collaborate with Kalki Koechlin to spread awareness about the health benefits of Oleev Olive Pomace Oil in everyday cooking. This collaboration helps in bringing home the point that it is a very simple step to switch to a healthier cooking oil – for a balanced & healthy lifestyle.” Mukesh Ghuraiya, CMO at Modi Naturals Limited.
Oleev Olive Pomace Oil is rich in monounsaturated fatty acids (MUFA), which are essential for a healthy heart and metabolism. Additionally, its abundance of antioxidants strengthens immunity and reduces inflammation, making it a perfect choice for health-conscious individuals. It is also fortified with vitamins A and D while being a naturally rich source of vitamins E and K. These vitamins ensure normal vision, strong bones, supple skin, and quick recovery from wounds.
This partnership between Modi Naturals Limited and Kalki Koechlin marks a significant step towards reassuring individuals to make healthier cooking choices without compromising on taste. With Oleev Olive Pomace Oil, consumers can adopt a healthier lifestyle and savour the delicious flavours in their favourite cuisines.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
