MAM
Modenik Lifestyle strengthens its leadership team
Mumbai: Modenik Lifestyle has announced the expansion of its management team with the joining of Suryanarayana GV as its chief information officer (CIO) and Utkarsh Thakur as the head of marketing for the men’s Category.
The new CIO, Suryanarayana GV, an alumnus of Birla Institute of Technology and Science (BITS), Pilani, has over two decades of industry experience in Oil, Gas, Power & Renewables, where he successfully implemented IT Strategies, Business Transformation, and has rolled out large scale IT projects to drive business-focused success. Over the years he has worked with various renowned brands including Cairn Energy India and Tata Power. At Modenik, he will be responsible for driving effective digital transformation enabling a future-ready organisation.
Utkarsh Thakur joins Modenik as the head of marketing for the men’s category. He comes with a diverse experience of 20 years in marketing and has expertise in consumer understanding, brand management, product portfolio management, sales management, communication, and media along with exposure to Asian markets. Over the years he has worked for the WPP Group, the Bennett Coleman Group and Titan Company Limited. At Modenik Lifestyle, he will be helming marketing for the men’s brands – Dixcy Scott & Levi’s and Dixcy Scott’s women’s product Slimz. He will help the brands accelerate their growth across categories and geographies.
Commenting on the appointments, Modenik Lifestyle Executive Chairman Sunil Sethi said, “We are pleased to welcome both Suryanarayana and Utkarsh to our management team. Their joining comes at a pivotal moment in our journey as we aim to accelerate our growth into a sustainable and collaborative ecosystem.” Sunil further said, “Suryanarayana’s decades of expertise in the technology sector is of immense value to us enabling us to accelerate both the innovation and impact of seamless integration of IT. Utkarsh has a wide array of experience in the consumer marketing domain, making him an invaluable asset to our leadership team.”
The newly appointed Modenik’s CIO, Suryanarayana GV said, “It gives me immense pleasure to be joining Modenik’s leadership team at a pivotal time for the brand. I look forward to working with the team to deliver innovative business IT solutions that not only meet the needs of customers and consumers today, but also give Modenik the platform to support future business growth.”
On joining Modenik as the new Head of Marketing – Men’s category, Utkarsh Thakur said, “I am excited to join the talented team at Modenik and work towards realising the ambition of making our brands the preferred choice in essential clothing. We have strong brands that can leverage the opportunity in the essential wear segment to deliver significant growth – my team and I are committed to making this happen through consumer-driven marketing.”
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
