MAM
Mobile content player Mauj teams up with Filmkraft
MUMBAI: Mobile content player and telecom solutions firm Mauj has tied up with filmmaker Rakesh Roshan’s company Filmkraft.
Through the tie up Mauj will offer mobile consumers a range of mobile content. This includes games, wallpapers, video and themes from all Filmkraft productions.
The association will also allow mobile users to play games based on Characters from Bollywood Blockbusters like Koi Mil Gaya, Kaho Na Pyaar Hain, Karan Arjun, Koyla, King Uncle and the upcoming Krrish.
Filmkraft CEO Shashank Jare says, “There is no limit to technological advent. If the mobile handset has the potential to entertain the user, why not go for it. I believe in tapping new vistas for revenue. We have partnered with Mauj which is a leading mobile entertainment company to develop games, wallpapers, themes, videos etc for films under Filmkraft banner. We look forward to a jadoobhara association.”
Mauj COO Arun Gupta said “Rakesh Roshan’s films have always been a craze among youngsters and characters such as Jadoo are very close to people’s hearts. This partnership will bring the jadoo of Rakesh Roshan to mobile phones. Mauj is extremely thrilled to tie up with Filmkraft to fashion games, wallpapers, videos ` for films under the Filmkraft banner.”
Mauj develops services on all leading platforms including J2ME, Smartphone, BREW, Symbian, SS7 and I-Mode and is partnered with some of the leading wireless operators in the world.
MAUJ offers services in three areas. These are mobile content and applications (games, wallpapers, news, matrimonials) mobile software and services (middleware solutions, roaming applications, SMS gateways) and mobile media – solutions (advertising and branding opportunities).
Mauj claims to develop over 20 original titles every month and has the marketing rights for 800 international mobile games.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
