MAM
Mobile app launched to ensure full participation of delegates to Goafest 2016
MUMBAI: Ensuring the largest participation from media, advertising and marketing, the annual Goafest has launched an app this year to keep delegates abreast with all the happenings and excitement of the festival.
The ain is to ensure that participants do not miss out on all the important development even as they are relax as part of the entertainment provided by the daily events and fanfare.
The Advertising Club President Raj Nayak said: “Technology must enable a richer user interface. This is another step towards curating a memorable Goafest 2016 experience. The Goafest App will ensure that no one misses out on any Goafest event happenings.”
Special features like the Goafest Buzz Submit will allow users to ask the speakers questions through the app during the event. The informative travel schedule will help delegates plan their daily itineraries.
Presented by The Advertising Club and AAAI, the Goafest ABBYs 2016 will once again see the entire advertising and marketing community join the celebrations in Goa from 7 to 9 April at The Grand Hyatt, at Bambolim in North Goa.
The Goafest app is easy to install and can be downloaded by clicking on the icon for the corresponding app store:http://onelink.to/goafest
Delegates to Goafest will get an app registration code with which they will have access to special features within the app.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
