Ad Campaigns
MobiKwik’s new campaign with Manoj Bajpayee showcases easy credit card bill payments
Mumbai: Instant settlement of multiple credit card bills, timely reminders of credit card payments, real cashbacks are some of the features that MobiKwik, a leading digital banking platform, is highlighting in a comical way in their latest series of digital film campaign starring Bollywood actor Manoj Bajpayee. The four-film series highlights the platform’s credit card bill payment solutions with Bajpayee’s brilliant acting and comic timing.
The campaign, conceptualized by the creative minds at Famous Innovations and brought to life by Eipi Media, seamlessly captures Bajpayee as a thirsty actor in his posh vanity and how he is bombarded with options. Or the case of a loving husband who is worried about his wife going on a shopping spree or forgetting his anniversary. Or portraying himself as an actor who is sitting in for a script reading session and how he is annoyed by the lack of quality. All these daily struggles of a commoner are beautifully weaved in the daily struggles that a commoner faces in their everyday life. A consistent thread throughout the videos highlights MobiKwik’s exceptional offerings, contrasting them against the minor annoyances of traditional bill payment methods, like excessive questions or missed reminders.
MobiKwik director – marketing Monika Mishra said, “We are absolutely thrilled to be collaborating with an acclaimed actor like Manoj. His ability to seamlessly transform into a wide range of characters, from gritty to relatable ones, has often struck a chord with audiences from diverse backgrounds. Just like how he can connect with the mass, we aim to empower our users with straightforward, cutting-edge tools for managing their credit cards and monitoring their spending patterns – a game-changer for their financial well-being.”
Applauding MobiKwik and the broader fintech industry for ushering in an era of financial inclusion, Manoj Bajpayee expressed, “MobiKwik has always been an epitome of innovative products and services, and I’m thrilled to be a part of a campaign which actually highlights to the users about the many features of credit cards bill payment. Seeing how MobiKwik is touching every corner of our diverse nation is incredibly inspiring. The campaign’s slice-of-life approach, sprinkled with delightful humour, transforms it into a truly captivating initiative which will deeply resonate with the audience.”
The films have a whimsical tone and eloquently present app features like timely payment reminders, instant bill settlement, detailed analytics of credit card spending and real cashback. Each film concludes with a succinct tagline: “MobiKwik, the no-nonsense app.”
The campaign is live on all digital platforms.
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Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
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