Brands
M&M’s make a stylish entry in red and yellow
MUMBAI: They are fun, they are irresistible and they are now in India!
This morning, M&M’s® took Maximum City by storm and, oh boy, what a grand filmy entry. Mr. Red and Mr. Yellow scootered down the iconic Gateway of India, in true Bollywood style, channeling their own Sholay moment a la Jai and Veeru, leaving the crowd ecstatic.
Mars International India, a wholly owned subsidiary of Mars Inc., operates in two categories, a pet care manufacturing and marketing business; and a chocolate importation and marketing operation.
Globally known for their camaraderie and friendly banter, the Red and Yellow M&M’s® were in Mumbai to share happiness and spread joy in their unique style!
Mars Chocolate GM – India & Indian sub-continent Andrew Leakey said, “India is a priority market for Mars Incorporated and we are committed to bring our best loved brands to Indian consumers. Our product portfolio in India reflects the same promise while offering our consumers the power to make informed choices. With the launch of M&M’s® in India, our aim is to grow the nascent bite-size category in the market. Across the world, for more than 70 years, M&M’s® have been a favorite brand.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
