MAM
MJ Akbar joins BJP as spokesperson
MUMBAI: A line of journalists have begun showing their political stances of late. First Shazi Ilmi and Manish Sisodia quit their respective jobs to join upcoming Aam Aadmi Party (AAP). Now one of India’s top notch journalists MJ Akbar has joined another party- the Bharatiya Janata Party (BJP) as its official spokesperson.
The PTI quotes him as saying “I have come back to politics because of policy. The crisis in front of the country is known to all. This is an opportunity to do whatever little we can do for our country.”
Akbar is renowned for starting The Telegraph, The Asian Age and The Sunday Guardian. The latter is now a part of Information TV Group managed by Kartikeya Sharma that runs NewsX and India News channels.
Additionally, Akbar is also currently hosting a show on NewsX called ‘Decode India with MJ Akbar’.
He is currently the editorial director of The Sunday Guardian. Earlier he was associated with the TV Today group.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
