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Mithila Palkar comes on board as a brand ambassador for Juleo

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Mumbai: Known for her poised and elegant personality and youthful characters in Little Things and The Girl in the City, Mithila Palkar is a popular face in the entertainment industry. Embarking on a new journey, she has adorned the role of brand ambassador for Juleo, a Trusted Exclusive Singles Club. She has portrayed characters reflecting her persona: authentic, go-getter, and a modern woman on a quest for real love and genuine relationships.

An avid believer in real love, Mithila feels that Milne se hi pyaar hota hai. She resonated with Juleo’s mission and campaign of helping people find real love via meeting fast. Seeking inspiration from traditional Indian matchmakers, Juleo focuses on fostering genuine, real-life meetings through an approach to making modern dating and matrimony more responsible and healthy. Onboarding Mithila is a strategic move aligned with Juleo’s long-term expansion strategy and brand-building initiatives. As a part of this association, she will feature in its upcoming marketing initiatives, including social media campaigns.

Juleo founder and CEO  Varun Sud said, “From dating app burnout to mental health toll and scams, singles  today face unreal challenges in their journey to find real love.”

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He added, “By associating with a millennial icon like Mithila Palkar, we want to ignite a movement for responsible and safe dating/matchmaking. Her values, authenticity, and approach to finding a partner mirror Juleo’s, which made her the natural candidate for us. We are excited to welcome her onboard and wish to bring a positive paradigm shift to solve loneliness. We invite singles to apply for Juleo Membership and take a meaningful step towards finding real love.”

Mithila Palkar shared, “I am excited to partner with Juleo. When Juleo approached me, I was bowled over by their fresh approach to matchmaking. Their vision to foster meaningful relationships in real life that provide emotional support, companionship, and a sense of belonging deeply resonates with me. Juleo is on a mission to promote matchmaking in a safe and responsible manner, and encourage singles across the world to come and be a part of this transformative movement.”

Roping in Mithila is the first step in Juleo’s journey. The company has ambitious plans to become the de facto choice for finding a partner.

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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