Brands
Mithila Palkar comes on board as a brand ambassador for Juleo
Mumbai: Known for her poised and elegant personality and youthful characters in Little Things and The Girl in the City, Mithila Palkar is a popular face in the entertainment industry. Embarking on a new journey, she has adorned the role of brand ambassador for Juleo, a Trusted Exclusive Singles Club. She has portrayed characters reflecting her persona: authentic, go-getter, and a modern woman on a quest for real love and genuine relationships.
An avid believer in real love, Mithila feels that Milne se hi pyaar hota hai. She resonated with Juleo’s mission and campaign of helping people find real love via meeting fast. Seeking inspiration from traditional Indian matchmakers, Juleo focuses on fostering genuine, real-life meetings through an approach to making modern dating and matrimony more responsible and healthy. Onboarding Mithila is a strategic move aligned with Juleo’s long-term expansion strategy and brand-building initiatives. As a part of this association, she will feature in its upcoming marketing initiatives, including social media campaigns.
Juleo founder and CEO Varun Sud said, “From dating app burnout to mental health toll and scams, singles today face unreal challenges in their journey to find real love.”
He added, “By associating with a millennial icon like Mithila Palkar, we want to ignite a movement for responsible and safe dating/matchmaking. Her values, authenticity, and approach to finding a partner mirror Juleo’s, which made her the natural candidate for us. We are excited to welcome her onboard and wish to bring a positive paradigm shift to solve loneliness. We invite singles to apply for Juleo Membership and take a meaningful step towards finding real love.”
Mithila Palkar shared, “I am excited to partner with Juleo. When Juleo approached me, I was bowled over by their fresh approach to matchmaking. Their vision to foster meaningful relationships in real life that provide emotional support, companionship, and a sense of belonging deeply resonates with me. Juleo is on a mission to promote matchmaking in a safe and responsible manner, and encourage singles across the world to come and be a part of this transformative movement.”
Roping in Mithila is the first step in Juleo’s journey. The company has ambitious plans to become the de facto choice for finding a partner.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
