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Mitali Patel named app marketing lead for Prime Video India, SEA
MUMBAI: Prime Video is pressing play on a bigger regional growth story, with Mitali Patel stepping into an expanded role as app marketing lead for India and South East Asia at Prime Video and Amazon MGM Studios.
Based in Mumbai, Patel will now shape app growth strategies across some of the world’s most diverse and fast-moving streaming markets. Her new mandate centres on turning customer insights into sharp, scalable playbooks that travel well across borders, while still feeling local on the ground.
Sharing the news, Patel said she is excited to take on the broader remit, working closely with global and regional teams to build repeatable frameworks that deliver measurable impact. The focus, she noted, will be on balancing strategic thinking with execution that actually moves the needle.
Patel brings serious streaming and marketing muscle to the role. She has spent over six years with Amazon, rising through the ranks from marketing manager to senior marketing manager, and most recently driving growth marketing initiatives for Prime Video. Before Amazon, she clocked nearly a decade at Viacom18, working across Voot and digital marketing roles, and earlier honed her media planning chops at Quasar and IdeateLabs.
With streaming platforms fighting harder than ever for attention, retention and daily relevance, Patel’s elevation signals Prime Video’s intent to fine-tune its app-first growth engine across India and South East Asia. For viewers, the result may be subtle. For the business, the stakes are anything but.
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Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
