MAM
‘Mission Start Ab’ new competitive business reality show set to launch on Amazon Prime
Mumbai: Manish Chowdhary, the co-founder of WOW Skin Science, beauty and wellness brand, is all set to appear as an investor and mentor on ‘Mission Start Ab’. The brand new competitive business reality show is all set to launch, conceptualised as a part of Amazon Prime Video’s partnership with the office of the principal scientific advisor to the Government of India.
The show will feature other luminaries of the Indian business and start-up ecosystem. Snapdeal’s Kunal Bahl and Anisha Gupta – founder, She Capital will join Chowdhary as mentors. Designer and actress Masaba Gupta, and actor and video jockey Cyrus Sahukar will be the friends and guides of the entrepreneurs, helping them narrate and detail their journeys.
Chowdhary currently acts as a mentor for several early-stage ventures and start-ups. During his stint with the soon-to-be-released show, he aims to help build home-grown businesses, provide courage and motivation to budding entrepreneurs and guide them on becoming India’s next unicorn. His mantra of ‘Fail Fast, Fix fast’ to innovate to taste failure and to learn is sure to aid entrepreneurs in their journey. Chowdhary believes in repeated experimentation and innovation to fine-tune and maximise the quality of WOW Skin Science products while remaining undeterred by failure.
WOW Skin Science co-founder – Aspiring entrepreneurs Manish Chowdhary Manish Chowdhary said, “We are super excited to feature the next generation of entrepreneurs on this show. I want them to master the art of ‘fail fast, fix fast’ – a mentality of overcoming adversity and emerging on top. All of them come with diverse experiences and incredible journeys. They will be evaluated by a distinguished panel of business leaders who have toiled equally hard to assert themselves as experts in their respective sectors. We look forward to an extensive exchange of ideas and a memorable show from which we can all learn and have valuable takeaways,”, will speak about their journeys, challenges, shortcomings, strengths, innovations, and achievements during the show. Chaudhary and other mentors will look at these businesses through a unique lens, by assigning tasks and assessing their performance, which may pave the way for potential investments.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
