MAM
Misleading ads issue: Asci to meet govt soon
NEW DELHI: The Department of Consumer Affairs is studying the possibility of framing some guidelines to check misleading advertisements in the print and electronic media, following a directive from the Prime Minister’s office.
The Advertising Standards Council of India (ASCI) is expectedly irate, and a Delhi-based member said the Council would raise the issue with the Ministry.
An ASCI delegation is expected to meet senior officials in the government early next week, and it is also expected that this delegation will press for all matters relating to the media to be dealt with only through the Information and Broadcasting Ministry.
Taking objection to advertisements that make promises for checking falling hair, obesity and skin conditions, the PMO has directed the Consumer Affairs Ministry to work on the existing Advertising Code and suggest changes.
The government may also consider setting up a regulator to enforce the guidelines, though I& B Ministry sources said they would press for this issue to come under self-regulation.
PMO sources said the matter was discussed at a recent review, particularly in view of the messaging on mobiles.
There are laws to deal with consumer issues and courts that specifically address complaints, but a guide will make it clear to the buyer and seller about a legitimate advertisement and a doubtful appeal seeking to exploit human fears, insecurity and suffering.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
