MAM
Misleading ads issue: Asci to meet govt soon
NEW DELHI: The Department of Consumer Affairs is studying the possibility of framing some guidelines to check misleading advertisements in the print and electronic media, following a directive from the Prime Minister’s office.
The Advertising Standards Council of India (ASCI) is expectedly irate, and a Delhi-based member said the Council would raise the issue with the Ministry.
An ASCI delegation is expected to meet senior officials in the government early next week, and it is also expected that this delegation will press for all matters relating to the media to be dealt with only through the Information and Broadcasting Ministry.
Taking objection to advertisements that make promises for checking falling hair, obesity and skin conditions, the PMO has directed the Consumer Affairs Ministry to work on the existing Advertising Code and suggest changes.
The government may also consider setting up a regulator to enforce the guidelines, though I& B Ministry sources said they would press for this issue to come under self-regulation.
PMO sources said the matter was discussed at a recent review, particularly in view of the messaging on mobiles.
There are laws to deal with consumer issues and courts that specifically address complaints, but a guide will make it clear to the buyer and seller about a legitimate advertisement and a doubtful appeal seeking to exploit human fears, insecurity and suffering.
MAM
Generali Central Insurance launches ‘Happy Women’s Pay’ campaign
Insurer reframes Women’s Day around equal pay with real employees in focus.
MUMBAI: Generali Central Insurance just swapped bouquets for balance sheets because this Women’s Day, the real gift is a paycheck that doesn’t discriminate. Generali Central Insurance, the joint venture between global insurer Generali and Central Bank of India, has launched a bold new campaign titled ‘Happy Women’s Pay’ ahead of International Women’s Day. The initiative shifts the conversation from symbolic appreciation to systemic accountability, placing equal pay at the centre of the celebration.
The campaign film features eighteen real women employees of the organisation, using evocative slam poetry to contrast traditional Women’s Day gestures flowers, cupcakes, corporate greetings with a deeper call for equal treatment that lasts all year. It underscores that true recognition means fair pay and opportunity every day, not just on 8 March.
Generali Central Insurance chief marketing for customer & impact officer Ruchika Malhan Varma said, “For us, International Women’s Day is not about symbolic gestures but about driving change that lasts all year. With Happy Women’s Pay, we shift the focus from appreciation to accountability, placing equal pay at the heart of true celebration.”
Mullen Lintas (the agency behind the film) chief creative officer Ram Cobain added, “Words have power, and sometimes a single word-swap is all it takes to invert a day. We used slam poetry juxtaposed on real women from Generali Central Insurance to bring it alive. It’s raw and real just like a campaign on real change ought to be.”
The campaign aligns with Generali Central Insurance’s broader vision of building fair, future-focused and accountable institutions. By leading with its own workplace practices and featuring actual employees, the brand demonstrates that meaningful gender equality starts internally before it can influence society.
In a year when Women’s Day cards are plentiful but pay parity remains elusive, Generali Central Insurance isn’t just joining the conversation, it’s rewriting the greeting to say: equality isn’t a once-a-year wish, it’s a 365-day wage.
