MAM
Misleading ads’ celebrity brand endorsers may be penalised
NEW DELHI: The Government has said that a Parliamentary Committee’s recommendation of penalties against against endorsers of misleading advertisements was under consideration.
The Parliamentary Standing Committee on Food, Consumer Affairs and Public Distribution had recommended a fine of Rs One million and imprisonment up to two years or both for first time offence and fine of Rs 5 million and imprisonment for five years for the second time offence for celebrity endorsers.
The Committee had made the recommendation while examining the Consumer Protection Bill 2015, minister of state for consumer affairs, food and public distribution C R Chaudhary told the Parliament.
The Committee had recommended stringent provisions to tackle misleading advertisement as well as to fix liability on endorsers / celebrities.
Replying to another question, he said the Department of Consumer Affairs has launched a portal “Grievance against Misleading Advertisement (GAMA)” where a consumer can lodge a complaint against a misleading advertisement.
4400 plaints of misleading ads since Mar ’15
A total of 4438 complaints have been received since March 2015 through this portal. The Advertising Standards Council of India (ASCI) processes these complaints according to its Code.
The ASCI and the Ministry had signed a memorandum of understanding in this regard.
If a complaint is upheld, ASCI takes up the complaint with the company / agency concerned either for withdrawal or modification of the advertisement. In case of non-compliance of its orders, ASCI forwards the complaints to the regulators concerned for taking appropriate action.
ALSO READ :
Telecast of Amul’s misleading frozen dessert ad suspended
Over 250 complaints of misleading ads about AYUSH products since Jan 2015
Healthcare products lead in ASCI norms breach, 143 complaints upheld
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
