Brands
Mirzapur Season 3 sparks ‘#NationalBingeWatchDay’ trend with major brands
Mumbai: The wait is finally over! Prime Video’s fan-favourite franchise, Mirzapur is all set to return with its third installment after a hiatus of four years and the excitement among fans is palpable! Not just Mirzapur loyalists, but even the corporate universe has eagerly anticipated the series’ premiere on Prime Video. Ahead of the show’s launch, individuals and corporates actively joined the chatter, leaving no stone unturned to catapult the premiere day into a historic and unforgettable event. Fans are flooding social media platforms with raging enthusiasm, using the hashtag ‘#NationalBingeWatchDay’.
Prime Video recently launched a petition to mark the release day of Mirzapur season 3 as National Binge Watch Day. This unique campaign aimed to show gratitude and boost anticipation among fans eagerly awaiting the new season on the streaming service. As the trend gained momentum, corporates too joined in the excitement, sharing their favourite matches. Renowned brands like Google India, Rapido app, Zepto, WOO heal, AJIO, Redmi India, Swiggy Instamart, Bombay Sweet Shop, WOW Skin Science, Cantabil and Cars24 among many others, are hopping on the trend and sharing their version of #NationalBingeWatchDay. The launch of Mirzapur Season 3 is set to be celebrated with interesting collaborations involving influencers, meme pages, and celebrities, all coming together to highlight their favourite #NationalBingeWatchDay and adding to the excitement surrounding the series’ release.
Created and produced by Excel Media and Entertainment, Mirzapur Season 3 is directed by Gurmeet Singh and Anand Iyer. This season boasts a stellar ensemble cast, including Pankaj Tripathi, Ali Fazal, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik, and Manu Rishi Chadha. The ten-episode series is streaming now exclusively on Prime Video in India and across 240 countries and territories worldwide.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
