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Mirum to provide social listening services to Bajaj Finance
MUMBAI: Bajaj Finance has appointed Mirum as its social listening partner. As part of the mandate, Mirum will provide social listening, social CRM, and online reputation management services from its Mumbai office.
Mirum India joint CEO HareeshTibrewala said, “Winning the Bajaj Finance account is a feather in the cap for Mirum India. We are the pioneers in the social listening space in India with nearly a decade of experience. We aim to bring all our expertise to the table to provide a seamless social listening solution to Bajaj Finserv.”
As one of the largest and most diversified non-banks in India, Bajaj Finance has an extensive product portfolio that spans across lending, insurance, systematic deposits and wealth advisory.
Mirum India is a digital solutions agency with a pan-India footprint, offering 360-degree solutions in digital marketing for over 50 brands, with an in-house strength of 250+ professionals. The agency offers a bouquet of digital services across social listening and ORM, digital strategy, media planning, creative services, tech builds and marketing automation solutions. Mirum is part of the WPP group.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
