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Mirum India appoints Kalpesh Patel as director of martech services
NEW DELHI: Mirum has appointed Kalpesh Patel as director of martech services. Besides leading the Salesforce practice, Patel will also lead other areas of practice such as Sitecore, SEO, UX_UI in addition to other CMS and e-commerce solutions. Patel has more than 23 years of experience in managing and delivering technology solutions to Indian and global clients. Patel has been with Mirum for more than four years now and was earlier leading the technology practice.
Mirum India is a Salesforce gold consulting partner for over nine years and has successfully executed more than 100 projects. Marketing automation services continues to be a major focus area for the agency. Mirum also has an in-house product engineering team, that has built numerous marketing cloud accelerators.
Mirum India joint CEO Hareesh Tibrewala said, “Kalpesh is a very passionate and detail-oriented leader. He brings both: the emotional quotient required to run and manage a large team; and the discipline and processes required to ensure flawless and timely delivery. Post Covid2019, we expect to see an accelerated requirement for digital transformation for businesses. And under Kalpesh’s leadership, we are set to deliver the same for our clients.”
“A big thank you to Mirum India for putting faith in me and giving me this big opportunity,” said Patel. “With the martech vertical, Mirum India has now combined all the offerings which brands need on their digital transformation journey. I am excited to leverage my experience in delivering technology solutions for domestic and global clients, to add value to the martech vertical. I am looking forward to my new role and keen on contributing to the success of martech and the organisation.”
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WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
