MAM
Mirum hires Preetam Thingalaya as director of media
MUMBAI: Mirum has announced the appointment of Preetam Thingalaya as its director of media. Preetam will head the media planning and buying division and play a key role in growing the business and providing strategic direction, especially focusing on programmatic and performance marketing.
Thingalaya comes with more than two decades of experience across agency businesses, including Mindshare, PHD, and Hungama. His last stint was with OTT platform Zee5 as the digital lead for SVOD and music verticals.
Mirum has a successful media planning and buying division, servicing more than 50 clients across BFSI, healthcare, FMCG, F&B and other sectors. With Thingalaya at the helm, Mirum is looking forward to significantly enhance its digital media planning and buying bouquet of services.
Thingalaya will be based out of the Mumbai office and will directly report to the Jt CEO Sanjay Mehta.
Commenting on Thingalaya’s appointment, Mehta says, “I am delighted to welcome Preetam on-board. Mirum offers a full-service solution to clients, from strategy, creative, technology, content, monitoring, and marketing automation, and paid digital media is an integral and critical component, to join the dots and deliver business results, for our clients. At Mirum, we already have a very successful media planning and buying division, and now with Preetam coming on board, we will provide enhanced value across all facets of paid digital media, further strengthening our media deliveries.”
Thingalaya enthusiastically adds, “I am super excited to join the Mirum family and look forward to contributing towards the success of the organisation.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
