MAM
Mirchi Kaan Awards take place next month
MUMBAI: In order to recognise work done by advertising agencies on radio Radio Mirch had launched the Mirchi Kaan Awards last year. The second edition will take place on 22 April 2005.
According to an official release, radio today is acknowledged by national advertisers. At present, the advertising fraternity recognises and credits the work carried by television and print advertising medium through the Abbys and the AAAI awards. While both awards have a radio section adequate prominence has not been given attributed to the category. Hence Radio Mirchi came up with the idea for its awards show
The judging will be conducted by a broad segment of industry professionals, comprising of names known for presiding over a section of awards Cannes, the most recognised awards for the advertising fraternity the world over.
Entertainment Network (India) COO Prashant Panday said, “Category building is an important aspect of radio advertising. With a visible lack of any awards instituted to laud excellence in radio advertising, we decided to institute these awards last year. Our objective is to provide a forum through which the advertising industry can showcase its creativity, reward individual accomplishment, and set new standards against which future advertising will be judged.”
McCann-Erickson regional creative director south and south-east Asia Prasoon Joshi said, “Presentation of awards is solely on the basis of merit and is not mandatory in any category. Thus some categories may have more than one winner whereas other categories may not have top winners. Interestingly, in the first year of these awards, none of the entries qualified for the GOLD category, because of the sheer paucity of talent. But clearly radio advertising has evolved over the last one year as is obvious from the sneak preview of the entries received this year.”
The 20 categories will look at the best in radio advertising. Meanwhile the crystal award will go to the Agency of the Year.
Radio Mirchi will sponsor two radio creative writers below the age of 30, to the Cannes Advertising festival. The panel of judges will comprise professional from advertising stalwarts and names in the business including Abhijeet Choudhary, D Ramakrishnan, Elsie Nanjie, Gangadharan Menon, K.V.Sridhar, Mohammed Khan, Piyush Pandey, Prahlad Kakkar, Prasoon Joshi, R. Balakrishnan, Rajat Dholakia, Ram Madhvani, Ram Sampath, Ravi Deshpande and Rekha Nigam.
There are special awards for the most outstanding voice of the year, radio writer of the year, excellence in production and client of the year. Last year’s winners included McCann Erickson, JWT Bangalore, Euro RSCG, and Everest Mumbai.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
