MAM
Mirchi Kaan Awards take place next month
MUMBAI: In order to recognise work done by advertising agencies on radio Radio Mirch had launched the Mirchi Kaan Awards last year. The second edition will take place on 22 April 2005.
According to an official release, radio today is acknowledged by national advertisers. At present, the advertising fraternity recognises and credits the work carried by television and print advertising medium through the Abbys and the AAAI awards. While both awards have a radio section adequate prominence has not been given attributed to the category. Hence Radio Mirchi came up with the idea for its awards show
The judging will be conducted by a broad segment of industry professionals, comprising of names known for presiding over a section of awards Cannes, the most recognised awards for the advertising fraternity the world over.
Entertainment Network (India) COO Prashant Panday said, “Category building is an important aspect of radio advertising. With a visible lack of any awards instituted to laud excellence in radio advertising, we decided to institute these awards last year. Our objective is to provide a forum through which the advertising industry can showcase its creativity, reward individual accomplishment, and set new standards against which future advertising will be judged.”
McCann-Erickson regional creative director south and south-east Asia Prasoon Joshi said, “Presentation of awards is solely on the basis of merit and is not mandatory in any category. Thus some categories may have more than one winner whereas other categories may not have top winners. Interestingly, in the first year of these awards, none of the entries qualified for the GOLD category, because of the sheer paucity of talent. But clearly radio advertising has evolved over the last one year as is obvious from the sneak preview of the entries received this year.”
The 20 categories will look at the best in radio advertising. Meanwhile the crystal award will go to the Agency of the Year.
Radio Mirchi will sponsor two radio creative writers below the age of 30, to the Cannes Advertising festival. The panel of judges will comprise professional from advertising stalwarts and names in the business including Abhijeet Choudhary, D Ramakrishnan, Elsie Nanjie, Gangadharan Menon, K.V.Sridhar, Mohammed Khan, Piyush Pandey, Prahlad Kakkar, Prasoon Joshi, R. Balakrishnan, Rajat Dholakia, Ram Madhvani, Ram Sampath, Ravi Deshpande and Rekha Nigam.
There are special awards for the most outstanding voice of the year, radio writer of the year, excellence in production and client of the year. Last year’s winners included McCann Erickson, JWT Bangalore, Euro RSCG, and Everest Mumbai.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
