MAM
Mirchandani to head Cartoon Network India strategic marketing
MUMBAI: Nikhil Mirchandani has been promoted as executive director strategic marketing, Cartoon Network – India.The announcement was made by Turner Entertainment Network’s Asia, Inc (TENA), senior vice president and general manager Ian Diamond, states an official release
Nikhil previously held dual positions of director – Turner advertising sales for north and east regions handling CNN, Cartoon Network and HBO, as well as the advertising sales channel manager for Cartoon Network. In his new role he will relocate to the Network’s Mumbai office, to oversee and provide strategic direction to Cartoon Network’s brand and programme marketing efforts, the release adds.
Prior to joining Turner, Nikhil had worked with Sony Entertainment Television India Ltd. (SET) in Mumbai and later in New Delhi for three years, as the zonal advertising sales manager. he has worked expansively on all SET channels, including Sony, Max, AXN and CNBC, informs the release. During his tenure at SET, Nikhil was responsible for managing key accounts as well as initiating major CPRP (cost per rating point) deals for large advertisers. He was also involved in training and recruiting teams.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
