MAM
Mirasys (India) brings seasoned analytics leader Ashish Nigam on board as COO
Mumbai: AI-based video surveillance analytics leader Mirasys (India) has announced the appointment of Ashish Nigam, a notable name in business consulting, transformational analytics, Data and Machine Learning, as the company’s chief operating officer (COO). In his new role, the industry stalwart with nearly two decades of experience would spearhead the overall operations of Mirasys (India) while growing a high-performance AI Video Analytics team as a thought partner and leading with innovation.
Welcoming the new COO to the fold, Mirasys (India) managing director Arindam Das Sarkar said, “Mirasys (India) is currently fostering an AI video analytics-powered ecosystem across key establishments and verticals across the country, including Ram Mandir, transportation, railway & highway safety etc. Owing to the pioneering role we increasingly play to safeguard, secure and elevate the citizens, we need changemakers and leaders with extensive industry experience on board. We are pleased to welcome Ashish Nigam on board, as he brings a wealth of wisdom and passion to the table. Get ready for some exciting times ahead as we join forces to steer our ship towards even greater heights of success.”
“I am pleased to come on board Mirasys (India), which has swiftly emerged as a frontrunner in the AI video surveillance analytics space. Drawing from my long-standing experiences across diverse domains like Product Entrepreneurship, Industry Functions, Analytics & Techniques, Proprietary & Predictive Analytics etc, I intend to aid the geo-societal expansion of Mirasys products and services. I am elated to be a part of this phenomenal growth journey,” said Nigam.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
