MAM
Miracle PR gets a makeover as it marks five years with fresh identity
MUMBAI: Reputation, it seems, now comes with a refresh. Miracle Public Relation, the Indore-headquartered regional PR agency, has celebrated its five-year milestone by rolling out a brand-new logo, a redesigned website, and an identity that mirrors its evolution beyond traditional press releases. Founded in 2019, Miracle PR has grown from a small-city outfit into a pan-India network of associates, managing clients across CSR, health, retail, and hospitality. The agency’s portfolio now stretches well past conventional media outreach, with influencer marketing and media monitoring rounding out its offering.
“This transformation marks a defining moment in our journey,” said Miracle PR founder Akbar Ali. “Our new identity reflects our evolution into a broader role combining PR, digital outreach, and other media solutions into a seamless whole.”
The rebrand also signals how far PR itself has come. Miracle PR PR lead Gaurav Jain, at the agen summed it up: “Gone are the days when PR was all about just sending the news to the media. The future is dynamic, and we’re positioned to lead this transition with agility and strategic impact.”
From a standing start in Indore to a client base that spans industries and geographies, Miracle PR’s fifth-year milestone isn’t just about a new logo. It’s about keeping pace with a communications industry that’s evolving at lightning speed and making sure its clients shine just as brightly.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
