Brands
MIP London doubles down on creator economy for 2026 edition
PARIS: MIP London has unveiled an expanded creator economy programme for its second edition, sharpening its focus on digital creators, platforms and community-led IP as television and streaming recalibrate for attention-led growth.
The international content market will run from 22 to 24 February 2026 across The IET London and The Savoy, with creator-focused sessions spread across Monday and Tuesday. The expanded strand blends analysis, commissioning insight and monetisation strategy, alongside a stronger push on structured networking, including matchmaking and expert-led roundtables.
A headline moment will see media analyst Evan Shapiro deliver a mainstage keynote titled The year of change or die on 24 February, drawing on proprietary data to map where the global television business is heading. Shapiro will also record a live episode of The media odyssey, his industry podcast co-hosted with Marion Ranchet, examining shifts across television, streaming and digital platforms.
Creator-led growth will be further explored in a mainstage panel featuring Snap Inc, Spotify and pan-European digital studio We Are Era, examining how talent and community-led IP scale across platforms. A separate session will focus on how premium digital content is commissioned and expanded by established media groups and creator-first studios, including participation from MTV Entertainment Group International.
Networking is being elevated through a market-first Attention Economy Leadership Lunch & Mixer, staged in partnership with Tubefilter, with strategy insights from Allied Global Marketing chief strategy officer Adam Cunningham. An invitation-only, expert-led roundtable on sustainable creator-led growth will bring together executives from BBC Talentworks, Patreon, After Party Studios and We Are Era, among others.
The expanded creator economy focus forms part of a broader MIP London programme spanning documentary and factual, micro dramas, podcasting, streaming and AI, under the theme “Joining the dots: finding the value.”
The announcement comes as MIP London crosses 1,000 registered delegates a month ahead of the market, including more than 550 international buyers from major broadcasters, streamers and platforms spanning television, streaming, telecoms, manufacturing and publishing.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
