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MIP London 2026 puts AI at the heart of TV and streaming
LONDON: Artificial intelligence is no longer circling the entertainment industry. At MIP London 2026, it is firmly in the room and leading the conversation.
The international TV and streaming content market returns for its second edition from 22 to 24 February at the IET London and The Savoy, with organisers confirming a significantly expanded focus on AI across the conference programme. More than 1,000 delegates have already signed up, including over 550 international buyers, underlining the market’s growing pull.
This year’s AI strand is designed to move beyond hype and into hands-on reality. Dedicated sessions will explore how AI is being deployed today across content creation, production workflows, monetisation and ethical governance. A market-first applied AI roundtable forum will bring global industry players together for structured discussions on where the technology is delivering value and where caution is still required.
One of the standout sessions comes from Deepdub, which will lift the lid on large-scale AI voice deployment in live production. Drawing on more than 300,000 hours of content already streaming on major global platforms, Oz Krakowski, Chief Business Development Officer and Co-Founder, will present “AI Voice in Production: What Actually Works at Scale”. The session will focus on quality benchmarks, workflow integration and the balance between automation and human control.
Versos AI will turn the spotlight on factual television and the business of data. Its panel, titled “AI Training Data and the New Economics of Factual TV: How to License, Structure, and Produce Video to Make More Money in the AI Era”, will examine how AI training data is reshaping the economics of non-fiction content. Executives from Curiosity Stream and Arcadia Entertainment will join the discussion on licensing models, content structuring and new revenue opportunities.
A central pillar of the programme is the Applied AI Roundtables, delivered in partnership with Luma AI. Hosted at The Savoy, the curated sessions will bring together producers, broadcasters, studios, platforms and technology leaders to exchange insights on creativity, discovery, rights management and responsible AI deployment. The roundtables will open with a keynote from Jason Day, Head of GTM EMEA at Luma AI, who will outline how AI is driving what he describes as a “creative renaissance” for filmmakers and producers.
Luma AI, a frontier artificial intelligence company, is best known for its Dream Machine platform and Ray3, a reasoning video model launched in 2025 that enables physically accurate, controllable video and animation at production scale. Day, appointed in late 2025, leads the company’s expansion across Europe, the Middle East and Africa.
The AI programme forms part of MIP London’s wider conference theme, “Joining the Dots: Finding the Value”, which also spans the creator economy, podcasting, streaming trends and multi-genre screenings. Major broadcasters, platforms and media groups including BBC, Netflix, Apple TV+, Disney+, Channel 4, ITV and Amazon Prime Video are among those confirmed to attend.
With further announcements expected in the run-up to the market, MIP London 2026 is positioning itself as a practical meeting ground where artificial intelligence meets the everyday business of making, selling and scaling entertainment.
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
