Account
MindShift Interactive wins digital mandate for SWIPE
MUMBAI: Insightful digital outreach agency MindShift Interactive has bagged the digital mandate for SWIPE – a Pune based company, which manufactures tablets, mobile phones and computers.
The account was won following a multi-agency pitch. MindShift Interactive will be responsible for creating brand awareness and leveraging the overarching positioning of ‘Live Your Faith’ across digital platforms via engaging content, interactive campaigns along with celebrity and blogger associations.
SWIPE has roped in Bollywood actress Priyanka Chopra as its brand ambassador, as it looks to bolster its presence in the country’s tablet and smartphone market. The social media strategy will involve showcasing the principle of ‘Live Your Faith’ through the brand’s and Chopra’s eyes, whilst also creating outreach and a sales-driven strategy for their latest entrant into the smartphone market – SWIPE ELITE, an online only brand.
MindShift Interactive CEO Zafar Rais said, “With the growing usage of smartphones in India and the data available to us on the increased usage of internet on smartphones, we understand the need state for SWIPE to leverage digital as a means to reach out and build a community of evangelists amongst their target audience. SWIPE’s positioning, Live Your Faith will be a core driver towards building engaging content and campaigns that relate to the target audience. Breaking away from the clutter and leveraging new forms of technology is the only way for us to create a MindShift for the brand and we’re excited to unravel a lot of this soon.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
