MAM
MindShare’s Archana Aggarwal to head media at P&G
MUMBAI: FMCG major P&G has roped in Archana Aggarwal from MindShare to head the company’s media unit in India.
Aggarwal, who is serving her notice period till the end of Feburary, according to advertisjng industry sources, will fill in the vacancy left after the media head of P&G was moved to a foreign posting.
The post for the country media manager at P&G has been vacant for the last two months after Shashi Mandipatty, who was looking after the FMCG major’s media duties in India, was transfered to Moscow to execute similar responsibilities.
The official spokesperson of P&G was not available for comment on the news of Aggarwal’s new assignment.
When contacted by Indiantelevision.com, Aggarwal, who is expected to join at P&G in March, said, “I would not like to speak anything on my new assignment till I officially join.”
In the same vein, Mindshare Fulcrum managing director Vikram Sakhuja refused to comment on the development.
At present, Aggarwal holds the position of media planning director at MindShare.
Aggarwal was earlier associate media director at McCann. It was at McCann that she started her career as trainee planner.
The news of Aggarwal’s departure from MindShare follows close on the heels of that of Avinash Pillai, who is set to join Time Warner company Turner International India as director ad sales for Cartoon Network and Pogo.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
