Account
Mindshare wins media mandate for Great Learning
NEW DELHI: Mindshare, the flagship agency from the house of GroupM, has been awarded the traditional as well as the digital mandate for Great Learning, an Ed-tech platform for working professionals. As part of the significant win for Mindshare, the agency will be responsible for media buying and planning for the brand.
The account will be managed by Mindshare’s Bengaluru office.
Mindshare south Asia CEO Parthasarathy Mandayam said, “We are absolutely delighted to partner with Great Learning. We will leverage the best practices across digital, data and content to help drive the brand to success. This sector has seen phenomenal growth & evolution. With our philosophy of adaptive marketing and our performance-driven approach, we will ensure brand and business results for Great Learning. We look forward to partnering the brand in this exciting journey”
Great Learning CMO Aparna Mahesh said, "Great Learning is at the cusp of immense growth, especially right now, with lifelong learning becoming a household phenomenon. We see Mindshare as a strategic partner in our efforts towards building effective and lasting relationships with all our stakeholders. We look forward to working in tandem with the agency to further our brand's relevance and growth journey."
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
