MAM
Mindshare tops EMVIES 2012’s nominations shortlist
MUMBAI: Mindshare, the media agency under GroupM, has topped the EMVIES 2012 nominations shortlist with 27 of its case studies getting a window to compete in the race.
The domination of the largest media buying agency in India is apparent as it occupies 21 per cent of the 126 case studies nominated by EMVIES.
Emvies, India’s most prestigious and coveted media award, recognises and awards the most outstanding media initiatives developed over the year gone by.
Maxus, with 19 shortlisted case studies, has taken the second spot followed by Madison’s Pinnacle that has earned nominations for 15 case studies.
Next to follow is Lodestar UM with 13 shortlisted case studies. MEC has nine of its case studies shortlisted.
DDB Mudra and DDB Mudra and Madison Media Infinity have five case studies shortlisted each and Interactive Avenues and Group M-Dialog Factory which have four case studies each shortlisted.
The shortlisted case studies will be presented in Mumbai from 23-25 August.
The EMVIEs were introduced by the Advertising Club Bombay to honour measurable and significant contributions in the field of media. The award ceremony will take place on 3 September in Mumbai.
Mindshare’s Lays Baked advertisement that dwells on managing sibling rivalry and Maxus’ L’Oreal Paris ad on how we communicate is more important have been shortlisted in the Best Media Strategy-Consumer Products category.
Click here to know the shortlisted case studies
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
