MAM
Mindshare tops EMVIES 2012’s nominations shortlist
MUMBAI: Mindshare, the media agency under GroupM, has topped the EMVIES 2012 nominations shortlist with 27 of its case studies getting a window to compete in the race.
The domination of the largest media buying agency in India is apparent as it occupies 21 per cent of the 126 case studies nominated by EMVIES.
Emvies, India’s most prestigious and coveted media award, recognises and awards the most outstanding media initiatives developed over the year gone by.
Maxus, with 19 shortlisted case studies, has taken the second spot followed by Madison’s Pinnacle that has earned nominations for 15 case studies.
Next to follow is Lodestar UM with 13 shortlisted case studies. MEC has nine of its case studies shortlisted.
DDB Mudra and DDB Mudra and Madison Media Infinity have five case studies shortlisted each and Interactive Avenues and Group M-Dialog Factory which have four case studies each shortlisted.
The shortlisted case studies will be presented in Mumbai from 23-25 August.
The EMVIEs were introduced by the Advertising Club Bombay to honour measurable and significant contributions in the field of media. The award ceremony will take place on 3 September in Mumbai.
Mindshare’s Lays Baked advertisement that dwells on managing sibling rivalry and Maxus’ L’Oreal Paris ad on how we communicate is more important have been shortlisted in the Best Media Strategy-Consumer Products category.
Click here to know the shortlisted case studies
MAM
Roshni Shewakramani joins P&G as regional sales head
Veteran sales leader takes charge of trade, shopper marketing and regional growth.
MUMBAI: Roshni Shewakramani just walked into P&G’s sales room and the shelves started paying attention because when a channel strategist this sharp takes the helm, even the toothpaste tubes stand straighter. Roshni Shewakramani has been appointed director of sales (regional sales head) at Procter & Gamble, a role that brings together her deep expertise in trade and shopper marketing, strategy execution, and high-performance team leadership. She shared the news on a professional platform, noting that she is eager to drive growth and reinforce P&G’s footprint across key regions in India.
Shewakramani brings extensive experience spanning general trade, modern trade, e-commerce and category development. She joins from her previous position as director of national trade & shopper marketing at P&G, where she oversaw strategy and revenue growth for multiple brands. Earlier roles at P&G and Nivea include senior manager for sales (E-commerce and modern trade GTM operations) and area sales manager, during which she managed category expansion, budget planning, new product launches and cross-functional operations.
The appointment reflects P&G’s focus on strengthening regional execution and shopper-centric growth at a time when trade dynamics and consumer behaviour continue to evolve rapidly across urban and emerging markets.
In a company where every shelf tells a story, Shewakramani isn’t just leading sales, she’s scripting the next chapter of how P&G wins the daily battle for space, share and loyalty, one region at a time.
