MAM
Mindshare to present adaptive marketing at Melt 2015
MUMBAI: This Melt, GroupM’s flagship agency Mindshare will bring alive the concept of real time planning adaptive marketing through The Loop and Purple Box as a part of GroupM FutureReady hall.
Fitting in perfectly with Melt’s theme – a festival of creativity will take participants through an experience of adaptive marketing with a live campaign and contest. The Mindshare zone revolves around their core philosophy of Original Thinking Framework.
The experience will be demonstrated in the loop room in the Mindshare zone. The Loop is not just another technological interface but rather a way of life for all at Mindshare. It will effectively break down all silos and bring all key stakeholders into one single room – creative, media, social, digital, content and production.
Adaptive marketing enables the shift of media spends to leverage opportunities uncovered by real time data and provides actionable insights that can be executed instantly. The Loop is also used to track competitor efforts in paid, owned and earned media, as well as providing intelligence on trending and viral news and content.
The Loop @Melt – Mindshare will integrate live contests and track real time influencers at Melt 2015. Participants will be engaged through the two days by fuelling creative thinking and conversations around Melt through the Loop.
On the other hand, the Purple Box is a creative manifestation of adaptive marketing solutions. Created exclusively for Melt, Mindshare Purple Box will demonstrate various consumer archetypes in an interesting visual format. Participants will be able to choose from a consumer ‘avatar’ and look deeper into some of their passion points, while we convert them into communication opportunities.
Mindshare south Asia CEO Prasanth Kumar said, “Driven with the core values of speed, provocation and teamwork, Mindshare is not only working in an adaptive marketing environment, but also defining this environment. With The Loop philosophy we understand that content and messaging is fluid and continuous, and our frameworks demonstrate the agility and responsiveness of a collaborative decision making process for brands. At Melt, one can see a live demonstration of this framework at the Loop Room, as well as how adaptive marketing looks from a consumer’s perspective with Purple Box.”
The Mindshare experience will be live from 10 am to 5 pm on 21 and 22 May at Zee Melt 2015 in GroupM FutureReady zone at Nehru Centre in Worli, Mumbai.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
