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MindShare lures media wiz M.Suku for BroadMind
MUMBAI: Mindshare South Asia chief Andre Nair is gradually unveiling his gameplan for the media powerhouse in India. His main task has been bringing in professionals to head the various ventures which he sees as being part of the MindShare network in India. First, ex-Star India marketing and former Coke marketing head Vikram Sakhuja hopped on as managing director of MindShare-Fulcrum.
Now, Nair has lured M.Suku who used to buy media for Levers in the early nineties and then went on to work with ABCL and later Reliance Entertainment. His role according to industry sources is to head non-traditional media services under BroadMind. The job was his because of his wide-ranging exposure to media, and the entertainment business. Suku was not available for comment but sources indicate that he will be joining MindShare on 1 February.
BroadMind, according to the MindShare website, offers specialist services in: sponsorship and sports marketing, event/personality marketing, advertiser-funded programme supply/barter and consultancy services. The projects MindShare has handled include: The Ford European Champions League Soccer BskyB Sports Sponsorship The Rugby World Cup, The Sony Playstation The Champions League Euro 2000, The Shell Ferrari Challenge, Kellogg’s Frosties Challenge 2000 Training Camp, Amateur Swimming Association Awards Scheme Age Group Championship, The Nestle Birthday Club on Cartoon Network Smarties on GMTV’s Diggit, and Generation Girls ITV’s Sabrina the Teenage Witch for Mattel.
MAM
Taboola names Krishan Bhatia as chief business officer
Digital ad veteran takes the reins to steer taboola’s global sales and AI growth
NEW YORK: Taboola has added Krishan Bhatia to its leadership team as chief business officer, signalling a bold push in global sales and partnerships.
Bhatia will spearhead revenue growth across Taboola’s full product suite, including its Realize performance advertising platform, publisher network, CTV performance, and generative AI offerings. He brings a proven record of driving growth at leading tech and media giants, including Amazon and NBCUniversal.
At Amazon, Bhatia launched and led the global video advertising business spanning Prime Video, Live Sports, Twitch, and third-party programmers as VP, global video advertising and partnerships. Prior to that, he served as president and chief business officer at NBCUniversal’s global advertising and partnerships division, overseeing digital, streaming TV, and advanced advertising.
“Krishan is joining Taboola at a pivotal moment in our journey,” said Taboola CEO Adam Singolda. “We are redefining performance advertising on the open web. Realize is gaining real momentum as advertisers look for scalable growth beyond search and social. DeeperDive is putting generative AI directly into publishers’ hands, helping them innovate and thrive. The opportunity ahead is massive.”
Singolda added that Bhatia’s experience in building global advertising businesses and executing at scale will complement Taboola’s growth. “We’ve built a strong foundation for long-term success, surpassing $2 billion in revenue under Eldad Maniv, our president and COO. With that momentum, I’m thrilled to welcome Krishan to the team to take our go-to-market execution to the next level.”
“Taboola has a bold vision, combining global scale and innovative technology to empower advertisers and publishers,” said Bhatia. “The launch of Realize has strengthened Taboola’s position as a leader outside search and social. With DeeperDive, generative AI, and a clear focus on partner success, there is a huge runway ahead. I’m excited to join the team at such a transformative time.”
With Krishan Bhatia on board, Taboola is all set to turn up the heat in performance advertising, blending global scale, AI innovation, and next-level partnerships to shape the future of the open web.
