MAM
MindShare lures media wiz M.Suku for BroadMind
MUMBAI: Mindshare South Asia chief Andre Nair is gradually unveiling his gameplan for the media powerhouse in India. His main task has been bringing in professionals to head the various ventures which he sees as being part of the MindShare network in India. First, ex-Star India marketing and former Coke marketing head Vikram Sakhuja hopped on as managing director of MindShare-Fulcrum.
Now, Nair has lured M.Suku who used to buy media for Levers in the early nineties and then went on to work with ABCL and later Reliance Entertainment. His role according to industry sources is to head non-traditional media services under BroadMind. The job was his because of his wide-ranging exposure to media, and the entertainment business. Suku was not available for comment but sources indicate that he will be joining MindShare on 1 February.
BroadMind, according to the MindShare website, offers specialist services in: sponsorship and sports marketing, event/personality marketing, advertiser-funded programme supply/barter and consultancy services. The projects MindShare has handled include: The Ford European Champions League Soccer BskyB Sports Sponsorship The Rugby World Cup, The Sony Playstation The Champions League Euro 2000, The Shell Ferrari Challenge, Kellogg’s Frosties Challenge 2000 Training Camp, Amateur Swimming Association Awards Scheme Age Group Championship, The Nestle Birthday Club on Cartoon Network Smarties on GMTV’s Diggit, and Generation Girls ITV’s Sabrina the Teenage Witch for Mattel.
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
