MAM
Mindshare India wins at the I-Com Data Creativity Awards 2018
Mumbai, 12 April, 2018: Mindshare, India’s largest media agency, a part of GroupM, won the award in the ‘Emerging Market Regions Award Category’ for their innovative campaign for CEREBRO, a content recommendation engine at the 9th edition of the I-Com Data Creativity Awards, part of the I-COM global Data Summit 2018 held at San Sebastian, Spain. Mindshare was the only Indian agency to win at this prestigious awards function. The award also contributed towards Mindshare Global winning the ‘Smart Data Agency of the Year’ and GroupM winning ‘Smart Data Agency Network of the Year’ titles respectively.
The awards are presented to organizations which bring competitive advantage to their clients through their creativity and by leveraging value from data.
Mindshare International also won Data Hackathon for Lufthansa.
Mindshare India won the award for a content recommendation & personalization solution called ‘Cerebro’ which was created to enhance their client Hindustan Unilever’s pilot for their OTT brand Krispy. ‘Cerebro’ helped Krispy to increase Monthly Active Users and stickiness to the platform. It recommends the type of content likely to drive viewership, the most suitable sources of the content and a personalized delivery of the content to consumers based on their content preferences.
Commenting on the win M A Parthasarathy, Chief Product Officer, Mindshare South Asia said, “This award is a testament to the focus on data & analytics of our team. Mindshare receiving the award among global competitors is particularly heartening, and shows we are leading the way on the creative use of data. We at Mindshare are very focused on delivering great quality and efficient results to our clients with our integration of data, technology and content and awards like this only encourage our efforts to push harder and set new standards.”
About Mindshare:
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with 116 offices in 86 countries and billings of $35bn (source: RECMA). We aim to be our clients’ lead business partner, to grow their business and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation because in today’s world everything begins and ends in media. We create new things and have fun doing it. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. Visit us at www.mindshareworld.com and follow us on Twitter @mindshare_In and https://www.facebook.com/MindshareIndia/ and LinkedIn.com/company/mindshare.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
