MAM
Mindshare India celebrates global ‘Mindshare Day’
MUMBAI: Dedicated at celebrating Mindshare’s tenets of speed, provocation & teamwork and everything that Mindshare globally stands for, Mindshare’ global community celebrates Mindshare Day today, January 13th 2016. Institutionalized three years ago, Mindshare Day was conceptualized with the intention of bringing everyone within the Mindshare team together to celebrate the diversity of their talent, skill sets and great ideas. Mindshare Day is that one-day in the year that commemorates Mindshare holistically.
Commenting on this, Mindshare – South Asia CEO Prasanth Kumar said, “Mindshare Day is the opportunity for all at Mindshare to connect with the entire network. It is our vision to help clients grow their business and profitability through Adaptive Marketing, provocative ideas and new areas of engagement, which we believe can only be achieved through exceptionally driven and skilled talent. We’ve had a phenomenal 2015 and we chose to leverage this special day to celebrate as well as retrospect and give back to society through our initiative with the NGOs. We look forward to raising the bar and collectively motivating ourselves for an even better 2016.”
With a focus on what Mindshare can do globally to make the world a better place through both media experience and helping social causes in every country, Mindshare India decided to open new avenues for under-privileged children. The celebrations with the children from several NGOs took place across all the India offices, where the employees took time out to engage with them through a T-shirt painting activity. These T-shirts were later auctioned off to the employees in order to raise funds for NGOs such as Kalyandeep (Mumbai), Jhanan Mandira (Bengaluru), New Hope & New Life Rest (Chennai) and Literacy India in (Gurgaon).
With the belief in ‘Talent that attracts Talent’, Mindshare India makes great efforts to attract exceptional talent, which has positively impacted their business tremendously. Mindshare strongly believes that to drive change one needs to infuse fresh talent from diverse backgrounds. They also believe in rotating people across jobs to bring in a fresh perspective. The past year has seen remarkable strengthening of teams across verticals with diversified skills. Sharpening talent to create new opportunities and face new challenges is the Agency’s topmost priority, which is evident in the investments they make in the very best training and development team with world-class programmes from Mindshare Global, GroupM Worldwide, as well as a host of domain experts from India and South Asia.
The Mindshare network connects everyone together creating a platform for the free flow of ideas and path breaking work from which all can learn and leverage. 2015 was a landmark year for Mindshare India – winning an impressive array of over 175 awards, organizing the first-of-its-kind Content Day for HUL thereby paving the way for several other clients globally and talent management.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
