Account
Mindshare bags media duties of LimeRoad.com
MUMBAI: Mindshare has been appointed as the media agency for LimeRoad.com. This account will be handled from the Delhi office under Mindshare leader – North RuchiMathur.
LimeRoad CEO & founder Suchi Mukherjee said, “LimeRoad is revolutionizing the way lifestyle products are discovered and ultimately bought in India, and in doing so, we are changing social order. We found the agility and passion with team Mindshare, which will magnify our mission to build the most extensive discovery platform. The uniqueness of LimeRoad lies in the passionate user base and the mission of providing an engaging platform for sellers and scrapbookers to thrive. Mindshare intuitively understood our approach and have many plans and ideas to make our goals a possibility.”
Mindshare South Asia CEO Prasanth Kumar added, “We are absolutely delighted to work with LimeRoad. Our focus will be to leverage all our assets, tools and best practices to create great results. The e-commerce industry is growing impressively which makes this an exciting time to be partnering with them. Through our Original Thinking Framework and adaptive approach, we will ensure better outcomes to take this brand to the next level.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
