Account
Mindshare bags media duties for Housing.com
MUMBAI: Housing.com, a real estate portal, has appointed Mindshare to handle its media duties.
Established in 2012, Housing.com caters to individuals looking at purchasing and renting properties across Mumbai, Delhi, Pune, Bangalore, Chennai, Hyderabad and Kolkata amongst others.
The portal is set to make headway in advertising soon with GroupM’s flagship media agency Mindshare.
Mindshare leader south Asia Ravi Rao said, “This is an interesting category with a huge canvas for creativity. We look forward to working with Housing.com to ensure delivery of targeted and innovative campaigns that add maximum value to the company.”
Housing.com co-founder Rahul Yadav said, “We sought a partner who could match our speed and agility which is much required in the dotcom space. Mindshare fit the bill perfectly as they were able to understand our business and share the same values. We are confident that they would be able to provide us differentiated landmark media solutions.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
