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Mindshare bags Grofers’ media account
MUMBAI: Mindshare has bagged the media duties for local e-commerce platform Grofers.
The platform allows users to shop for grocery, bakery items, flowers, fruits and vegetables, meats, baby care products and more with a few simple taps. The app is currently operational in Ahmedabad, Bangalore, Chennai, Delhi/NCR, Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai and Pune.
Grofers VP marketing Kshitij Torka said, “We partnered with Mindshare because they understand who we are and our needs at this stage of our business. Whether it is the innovative ideas that they bring to the table, the flexibility in planning or the speed and quality of executing on media plans at short notice, Mindshare demonstrated that they understand the requirements of a startup and the dynamic environment we operate in.”
Mindshare South Asia CEO Prasanth Kumar added, “We are extremely glad to partner with Grofers and look forward to collectively building the brand. With the rapid growth in the e-commerce and digital industry, we are channelising our services and talent towards frameworks and tools that include adaptive and real-time marketing, giving our clients the edge in an ever-evolving media market.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
