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Mind Sports League appoints Kaizzen as its communications agency
Mumbai: Public relations digital agency Kaizzen has won the communications mandate for poker platform Mind Sports League.
According to a statement, the mandate encompasses providing strategic communications support, covering corporate reputation management, brand visibility, and crisis management across media platforms for its products, Poker Sports League, Hashtag Poker, and Hashtag Production.
“The team’s (Kaizzen’s) experience in managing similar mandates for other industry bodies and clients in the sports and gaming space helps them understand the technicalities of this sector and accordingly customise a communications strategy for us,” said Mind Sports League CEO and founder Pranav Bagai. “Handling communications for PSL in the past affirms my belief in their ability to deliver strong results.”
Mind Sports League is establishing trends in the poker industry with its novel products and platforms which has created an ecosystem for poker enthusiasts in India.
“We are excited for the opportunity of working collaboratively with the MSL’s team as we look forward to applying our strategic expertise to execute innovative, disruptive, and high-impact PR campaigns that positively impact the business,” stated Kaizzen president Nikhil Pavithran. “Sports & Gaming is one of our strong practice areas, and the current mandate will help consolidate this practice even further.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
