MAM
Mille shakes up kitchens with protein-packed dal to coffee innovation
MUMBAI: If dal could lift weights, it would probably taste like Mille. The supergrain brand from Wholsum Foods (of Slurrp Farm fame) has just dropped a kitchen-friendly fix to India’s biggest dietary gap, protein.
According to Indian Market Research Bureau (IMRB) data, a staggering 73 per cent of Indian diets are protein-deficient, thanks to plates piled high with rice, roti and dal but little else. And while gym rats sip their heavy shakes and chew dense bars, the everyday eater has been left scrambling for easier answers.
Enter Mille Protein Powder designed not for bodybuilders but for the rest of us. Available in two versatile formats, it sneaks protein into familiar meals without turning the kitchen upside down. The coffee-flavoured shake offers a comforting hit of caffeine with a whopping 31 grams of protein per serving, while the neutral, heat-stable booster can disappear into dosas, rotis, khichdi, pasta, dal, or even soup without changing taste or texture.
“Our goal was simple: to bring protein back into the Indian kitchen,” said Wholsum Foods co-founders Meghana Narayan and Shauravi Malik. “Most people aren’t counting macros, they just want food that’s tasty and good for them. Mille makes it easy to add protein to what you’re already eating from your morning coffee to your evening roti without fuss.”
Retailing at Rs 1,999 for 500 grams, Mille Protein hits shelves this month, with availability on millesupergrain.com, Amazon, and Swiggy Instamart.
For a nation that loves its dal and dosa, Mille’s pitch is simple: no crash diets, no complicated routines, just protein made familiar, delicious, and everyday. After all, why should fitness buffs have all the shakes?
Brands
BCCL appoints Pankaj Jain as director legal to strengthen governance
Former AstraZeneca legal head to steer strategy and compliance at TOI group
MUMBAI: Bennett Coleman & Co. Ltd., publisher of The Times of India, has appointed Pankaj Jain as director legal, bringing in a seasoned hand to lead its legal and compliance functions.
Jain joins with over 25 years of experience across pharmaceuticals, insurance and professional services, with a strong track record in legal strategy, governance and risk management.
He most recently served as head legal at AstraZeneca Pharma India Ltd., where he played a key role in shaping patent strategy and handling complex legal matters. His work also included supporting high-value business transactions such as partnerships, licensing deals and regulatory engagements.
Over the years, Jain has held leadership roles across organisations including Strides Arcolab Limited, Sistema Shyam Teleservices, HDFC Standard Life Insurance, Cholamandalam MS General Insurance and Bajaj Allianz General Insurance, building a diverse portfolio of legal expertise.
At BCCL, he will oversee the entire legal function, advising the leadership team on strategic matters while strengthening governance frameworks across the organisation. His remit includes managing litigation, contracts, intellectual property and regulatory compliance, alongside building a future-ready legal team.
The appointment comes as BCCL continues to evolve in a rapidly changing media landscape, where strong legal oversight is increasingly critical.
With Jain at the helm of its legal operations, the company is looking to balance growth ambitions with robust governance, ensuring it stays on the right side of both opportunity and regulation.
