MAM
Mille shakes up kitchens with protein-packed dal to coffee innovation
MUMBAI: If dal could lift weights, it would probably taste like Mille. The supergrain brand from Wholsum Foods (of Slurrp Farm fame) has just dropped a kitchen-friendly fix to India’s biggest dietary gap, protein.
According to Indian Market Research Bureau (IMRB) data, a staggering 73 per cent of Indian diets are protein-deficient, thanks to plates piled high with rice, roti and dal but little else. And while gym rats sip their heavy shakes and chew dense bars, the everyday eater has been left scrambling for easier answers.
Enter Mille Protein Powder designed not for bodybuilders but for the rest of us. Available in two versatile formats, it sneaks protein into familiar meals without turning the kitchen upside down. The coffee-flavoured shake offers a comforting hit of caffeine with a whopping 31 grams of protein per serving, while the neutral, heat-stable booster can disappear into dosas, rotis, khichdi, pasta, dal, or even soup without changing taste or texture.
“Our goal was simple: to bring protein back into the Indian kitchen,” said Wholsum Foods co-founders Meghana Narayan and Shauravi Malik. “Most people aren’t counting macros, they just want food that’s tasty and good for them. Mille makes it easy to add protein to what you’re already eating from your morning coffee to your evening roti without fuss.”
Retailing at Rs 1,999 for 500 grams, Mille Protein hits shelves this month, with availability on millesupergrain.com, Amazon, and Swiggy Instamart.
For a nation that loves its dal and dosa, Mille’s pitch is simple: no crash diets, no complicated routines, just protein made familiar, delicious, and everyday. After all, why should fitness buffs have all the shakes?
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
