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Milestone Brandcom’s new agency wins Panasonic’s creative mandate
MUMBAI:The newly formed creative agency of Milestone Brandcom, Milestone Dentsu, has bagged the creative mandate for Panasonic India’s refrigerator, microwave and water purifier business.
The creative duties were handed over to Milestone Dentsu, following a multi-agency pitch. Milestone Dentsu, the creative arm of Milestone Brandcom, will be in charge of handling the Japanese multi-national’s leading business portfolio.
Commenting on the decision, Panasonic India head brand and marketing communications Sarthak Seth said, “We were looking out for a youthful and progressive partner who could deliver fresh perspectives in terms of planning and creative execution to help us keep pace with the changing trends. Milestone Dentsu’s approach was fresh and creative, outstanding. We are looking forward to this association and hope that it goes a long way.”
Milestone Brandcom CEO and manging director Nabendu Bhattacharyya stated, “We enjoy working on global brands with such diverse portfolio as they challenge our true potential. We have put up a strong ATL Team while we foray into creative services at Milestone Dentsu.”
The business will be handled out of Milestone’s Delhi branch with Ujjwal Anand, Country head and Mayank Khattar, National Creative Director as the brand custodian.
Commenting on the win, the duo said, “We, as a unit, believe in Cutting edge idea centric solutions to the business need. Our win goes out to prove just that. We are excited to win this business and are all set to do some path breaking work, meeting Panasonic’s business expectations in the coming year.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
