MAM
Mid Day conducts sampling exercise through dabbavalaas
MUMBAI: Mid Day has launched its new lifestyle section, Your Life, with sample copies being sent along with dabbas to office goers in South and Central Mumbai through the legendary Mumbai dabba service.
This is the first ever for a print media brand, with over 100,000 consumers have been targeted through this sampling exercise which will also take place in local trains, colleges, cinemas and multiplexes. In addition to extensive sampling, this section is also being promoted through outdoor, print, radio and cinema, states an official release.
Your Life is the new lifestyle section from Mid Day that covers food, shopping, health and fitness, fashion among a host of other issues in an all colour daily section.
Developed with inputs from research carried out over the last few months, this section appeals to the changing tastes and aspirations of the emergent middle class Mumbai consumers. Designed to function as a ‘how to’, ‘what to’ and ‘where to’ guide, Your Life is positioned as a better living guide for Mumbai.
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
