MAM
Microsoft appoints Ybrant Digital as its sales house, Aidem
MUMBAI: Microsoft Corporation India today announced the appointment of Ybrant Digital Limited as the sales house for the cities outside Delhi-NCR, Mumbai and Bangalore even as it plans to expand to Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Goa.
Microsoft Advertising’s existing sales partner, AIDEM Ventures, will continue to drive sales in Delhi-NCR, Mumbai, and Bangalore.
Microsoft India country director advertising and online Neville Taraporewalla said, “The growth of the Internet is enabling digital lifestyles at a pace never seen before and resultantly we today live in an era of consumption on the go and increasing online conversations. Interestingly, tier II cities are emerging as huge growth drivers and this presents an opportunity for us to enable businesses to engage with their audiences in an effective and interactive manner, like never before. Our tie up with Ybrant Digital is well positioned to help us in this direction, and we are excited about the opportunities ahead.”
Ybrant Digital chairman and CEO Suresh Reddy said, “Ybrant is delighted to provide businesses an option to advertise with premium media properties owned by Microsoft. Together with Microsoft we will ensure maximum ROI on the advertising rupee spent by our advertisers across the region.”
The digital advertising market has grown in the recent years crossing the $166 million mark in 2011 and is expected to reach $273 million by 2013, according to ZenithOptimedia in its July 2011 report. Internet is increasingly being consumed in smaller towns and cities. In fact, of India’s total Internet population of 112 million, non-metro cities account for approximately 68 per cent, according to IAMAI, I-Cube.
Founded in 2000 and headquartered in India, Ybrant Digital holds offices in 20 countries, including US, Argentina, Brazil, Chile, Uruguay, Mexico, UK, France, Germany, Sweden, Ukraine, Serbia, Israel, China, India, and Australia, and with representatives or partners in Spain, Greece and Netherlands.
MAM
WPP appoints Jane Geraghty Global CEO of Brand & Design
Veteran leader also named Global CEO of Landor in dual role.
MUMBAI: Jane Geraghty just landed the ultimate brand double-header because when you’re already running Landor, why not take the whole WPP design empire along for the ride? WPP has appointed Jane Geraghty as global chief executive officer of WPP Brand & Design while simultaneously naming her Global CEO of Landor. The dual role, announced via Geraghty’s LinkedIn post, positions her to lead the group’s specialist brand and design agencies at a time when clients increasingly demand stronger differentiation through multidimensional strategy and experience design.
Geraghty, who joined WPP earlier this year as chief client officer, brings over three decades of experience in marketing, branding and communications. She previously served as Global CEO of Landor (2017–2020), President for EMEA (2013–2018) and Managing Director (2011–2016), after earlier leadership stints at Saatchi & Saatchi, McCann-Erickson and Ogilvy in New York.
In her post, Geraghty said she was “thrilled” to step into the role, highlighting that branding and design are becoming critical for clients seeking differentiation. She emphasised the opportunity to harness WPP’s collective capabilities across agencies, noting that AI powered by WPP Open is already reshaping brand creation, management and global collaboration.
The appointment reflects WPP’s push to integrate its brand and design network more tightly, positioning it to deliver seamless, high-impact work at the intersection of business strategy and brand experience.
In an industry where creativity meets commerce, Geraghty isn’t just leading two titles, she’s steering the ship that turns brands from recognisable to unforgettable, one bold move at a time.
