Brands
Micromax joins hands with Sony Music to create cricket anthem
MUMBAI: In India, one’s language changes every hundred kilometers, but one of the few things which brings our diverse cultures together, is our love for ‘cricket’ and ‘music’.
Encouraging the fans across the country to come together and cheer for the Indian cricket team as they fight to retain their world cup title, Micromax Informatics has unveiled the ‘Micromax Unite Cricket Anthem’.
Recreating the cult Hindi song, ‘Chale Chalo’, the anthem brings together nine artistes, singing in nine languages set to a new age rock beat.
Launched in association with Sony Music Entertainment India, the Micromax Unite Cricket anthem has been rewritten and re-mastered in Hindi, Punjabi Tamil, Bengali, Gujrati, Marathi, Malayalam, Kannada and Assamese. The track has been produced by Gaurav Gokhindi and performed by Benny Dayal, Raghu Dixit, Shalmali Kholgade, Akriti Kakar, Karthik, Zubeen Garg, Shakthisree Gopalan, Kavita Seth and Hari and Sukhmani.
Taking the concept of Micromax Unite series forward, they are setting out to recreate the success of last year’s Roobaroo Unite Anthem, which celebrated the pride of speaking in your mother-tongue.
Micromax chief marketing officer Shubhajit Sen said, “In India, cricket is a passion, which cuts across any cultural divide to unite all of us in support of our team. Micromax Unite Cricket Anthem reflects this thought and tries to bring alive the spirit of belonging in the versatility of our country. We would like to thank all the nine artistes and Sony Music who extended their support for this magnificent initiative.”
“This is our second project with Micromax and an even more exciting one where we are showcasing one of our A R Rahman classics ‘Chale Chalo’ with nine talented artistes singing the song in nine different languages all dedicated to the Indian cricket team. The concept is unique and will connect with the passion that we all have for cricket,” said Sony Music national head – brand partnerships Kiran D’Cruz.
Benny Dayal added, “The Micromax Unite Cricket Anthem features several amazing artistes who are both young and edgy and I am just really glad to be a part of it. ‘Chale Chalo’ is one of the best songs about team-work, and it was a great feeling to be working on this.”
Hari & Sukhmani said, “We had an absolute party recording and shooting for the song. Great bunch of people from the music producer to the artistes to the video team to the production team. What fun!”
“The Micromax Unite Cricket Anthem is a wonderful platform to create that blissful feeling of togetherness by way of music and cricket – the two forces that invariably help bind people together,” added Shalmali Kholgade.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
