MAM
Micromax announces comeback
NEW DELHI: Popular Indian mobile manufacturer Micromax is poised to make a comeback with its "In" range of smartphones.
Micromax founder Rahul Sharma made the announcement, saying the homegrown company is once again looking to re-enter the smartphone market. In a video posted on Twitter, Sharma narrated Micromax’s journey – the brand’s growth to the top as well as the mistakes which were made on the way – and that it’s now ready for a fresh start.
We're #INForIndia with #INMobiles! What about you? #IndiaKeLiye #BigAnnouncement #MicromaxIsBack #AatmanirbharBharat pic.twitter.com/eridOF5MdQ
— Micromax India (@Micromax__India) October 16, 2020
Sharma stated that he does not condone the recent events playing out on the Indo-Sino border. At one point the number 2 smartphone maker in India, Micromax faced tough competition from Chinese brands, and was eventually forced to call it quits.
“The Chinese mobile manufacturers wiped me out in my own country. This time, whatever I do, will be for the sake of India," he said in the video, adding that he has taken PM Narendra Modi’s call of Atmanirbhar Bharat to heart.
Micromax, along with 15 other smartphone manufacturing companies, was approved for incentives under the government's Production-linked incentive (PLI) scheme.
Earlier this year, the Centre had amended the rules to the PLI scheme to make it more market-friendly by removing caps and other contentious clauses. The incentives range from 4 per cent to 6 per cent over a five-year period, provided the manufacturer makes smartphones valued at around $200.
According to a Reuters report, the approved companies are expected to make Rs 10,50,000 crores worth of smartphones in India.
A few years ago, brand Micromax was shining and thriving in the sub-Rs 10,000 and sub-Rs 5,000 segment phones. It also launched several premium smartphones and did an interesting campaign with Hollywood superstar Hugh Jackman.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
