MAM
MICA plans workshops on television brand strategies
MUMBAI: The Mudra Institute of Communications, Ahmedabad and ratings agency TAM will hold a series of workshops on television broadcasting, over successive weekends beginning September 2002.
The joint programme is divided into three workshops, each of which is designed to give an insight into different aspects of TV Broadcasting Strategies from the perspective of media specialist agencies, advertisers and broadcasters. Targeted at the middle and senior management from TV Channels, ad agencies and media houses, the workshops will be held at the World Trade Centre in Mumbai.
The first workshop on Channel Selling and Media Agency Buying, to be held on 27 and 28 September will probe the experiences of agency buyers and channel sellers. The programme also intends to add to the knowledge base of both, in terms of new tools and methods of deal evaluation/creation, deal optimization, network deals, and evaluating/costing innovations, says an official release from MICA. The agenda will be supported by real life case studies presented by noted industry professionals.
The second workshop on Channel Research and Media Planning on 4 and 5 October, focuses on understanding audience behaviour, broad trends in media and on TV, specifically understanding those trends and working towards a better future. Understanding of media tools, trends in television ratings and media planning and research fundamentals, will be the other areas covered. The programme entails on the one hand, the media planner’s way of getting upclose with his/her brands in the process of developing a media plan and on the other hand, understanding how a channel researcher could study latest viewership trends to take business decisions for the broadcaster.
The third workshop on Channel Programming and Channel Marketing on 11 and 12 October, takes participants through the programming professional’s challenge of spotting the “winning horse.” The workshop will look at new ways of evaluating and quantifying successful programming and marketing of programmes. New concepts on promo planning, treating different audiences differently, and gauging shifting audience taste will also be discussed, says MICA. The six-day (three weekends) comprehensive program will focus on an interactive pedagogy, involving presentations, discussion on case studies, and interactive sessions between eminent speakers and participants, says the institute.
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
