MAM
MICA plans workshops on television brand strategies
MUMBAI: The Mudra Institute of Communications, Ahmedabad and ratings agency TAM will hold a series of workshops on television broadcasting, over successive weekends beginning September 2002.
The joint programme is divided into three workshops, each of which is designed to give an insight into different aspects of TV Broadcasting Strategies from the perspective of media specialist agencies, advertisers and broadcasters. Targeted at the middle and senior management from TV Channels, ad agencies and media houses, the workshops will be held at the World Trade Centre in Mumbai.
The first workshop on Channel Selling and Media Agency Buying, to be held on 27 and 28 September will probe the experiences of agency buyers and channel sellers. The programme also intends to add to the knowledge base of both, in terms of new tools and methods of deal evaluation/creation, deal optimization, network deals, and evaluating/costing innovations, says an official release from MICA. The agenda will be supported by real life case studies presented by noted industry professionals.
The second workshop on Channel Research and Media Planning on 4 and 5 October, focuses on understanding audience behaviour, broad trends in media and on TV, specifically understanding those trends and working towards a better future. Understanding of media tools, trends in television ratings and media planning and research fundamentals, will be the other areas covered. The programme entails on the one hand, the media planner’s way of getting upclose with his/her brands in the process of developing a media plan and on the other hand, understanding how a channel researcher could study latest viewership trends to take business decisions for the broadcaster.
The third workshop on Channel Programming and Channel Marketing on 11 and 12 October, takes participants through the programming professional’s challenge of spotting the “winning horse.” The workshop will look at new ways of evaluating and quantifying successful programming and marketing of programmes. New concepts on promo planning, treating different audiences differently, and gauging shifting audience taste will also be discussed, says MICA. The six-day (three weekends) comprehensive program will focus on an interactive pedagogy, involving presentations, discussion on case studies, and interactive sessions between eminent speakers and participants, says the institute.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
