MAM
mFilterIt unveils its evolved brand identity
Mumbai: mFilterIt, a pioneer in ad traffic validation and brand protection solutions, is proud to announce its rebranding initiative, unveiling a revamped and evolved identity that reflects the company’s growth, innovation and commitment to adding trust to digital.
The company’s rebranding efforts are in response to the rapidly evolving digital ecosystem. The pioneering name in the ad verification market, mFilterIt has undergone this comprehensive rebranding process to reinforce its dedication to providing a trusted and transparent digital ecosystem.
Over the past eight years, mFilterIt has been the partner of trust and transparency for more than 100+ brands including some of the industry giants in BFSI, FMCG, and e-commerce sectors. With an evolved branding, the company aims to become the epitome of reliability and trust in the digital ecosystem leveraging cutting-edge technology and data.
As part of their rebranding strategy, they have developed a new visual identity with a refreshing and evolved logo, and brand colors that exude a sense of reliability, innovation and evolution. They have revamped their website retaining the core values and objectives with a mix of advancement, growth and efficiency.
mFilterIt CEO and co-founder Amit Relan states, “Our rebranding marks a significant milestone on the completion of an 8-year journey of empowering digital brands with trust and transparency. We are excited to introduce our new and enhanced identity, which represents our commitment to bringing a revolution in the digital ecosystem with the power of data, intelligence and technology to serve our clients better than ever before and help them advertise fearlessly.”
Staying in the front rows with the dynamic changes in the ecosystem, mFilterIt has expanded its product portfolio and introduced a collaborative V.O.P framework which represents verify, optimize and protect.
mFilterIt CTO Dhiraj Gupta further adds “This framework is created to revolutionize digital advertising with transparency, efficiency and protection at every touchpoint and combat the ever-evolving nature of threats and opportunities in the digital ecosystem.”
With a revamped identity, mFilterIt reaffirms its commitment towards creating a clean digital ecosystem and empowering brands with true data, transparent measurements and intelligent decision-making.
MAM
Raymond Lifestyle appoints Kalpana Singh as CMO
20-year HUL veteran to lead marketing and brand growth from 5 March 2026.
MUMBAI: Raymond Lifestyle just stitched a marketing masterstroke because when your profits are feeling the pinch, you bring in someone who knows how to make brands irresistible. Raymond Lifestyle Limited has appointed Kalpana Singh as chief marketing officer (CMO), effective 5 March 2026. She will report to the CEO and join the senior management team, leading marketing strategy, brand development and customer engagement across the company’s fashion and lifestyle portfolio.
Singh brings 20 years of experience in brand building, consumer insights and category strategy, largely from Hindustan Unilever Limited (HUL). Most recently she served as marketing director at HUL, driving integrated campaigns to strengthen brand positioning and customer engagement. Her earlier roles at HUL included Personal Care Business Group Director for the Middle East, Turkey and North Africa region, and Brand Development Director for the Middle East, North Africa, Russia and Turkey. She holds a Master of Arts in Sociology from Jawaharlal Nehru University.
The appointment arrives as Raymond Lifestyle navigates a challenging quarter. Consolidated net profit fell 33 per cent year-on-year to Rs 42.86 crore in Q3 FY26 (from Rs 64 crore in Q3 FY25) and dropped 44 per cent sequentially from Rs 75 crore in Q2 FY26. The company cited headwinds in its international business, particularly garmenting and B2B exports, due to higher US tariffs causing deferred orders and margin pressure.
The company is focusing on brand repositioning, innovation in marketing and deeper consumer connections to support growth in India’s fashion and lifestyle market.
In an industry where every thread counts, Raymond Lifestyle isn’t just adding a CMO, it’s weaving fresh vision into the fabric, hoping the right marketing stitch turns the tide one campaign at a time.
