Digital
Mfilterit showcases homegrown tech powering India’s digital defence
MUMBAI: They say prevention is better than cure and mfilterit is proving that adage true in the digital age. The homegrown digital trust and fraud prevention company is turning heads at the Global Fintech Fest 2025, where it’s showcasing its cutting-edge investment scam detection tool, built entirely in India and designed to safeguard the nation’s fast-growing digital ecosystem.
With online scams rising at alarming rates, mfilterit’s latest AI-driven solution is arming banks, regulators, and government agencies with the intelligence to detect and disrupt fraud in real time. From mule accounts and phishing rings to high-risk transactions and fake investment schemes, the platform identifies and neutralises threats before they spiral into financial loss.
Every single day, the company’s technology flags more than 125 high-risk scamsters and 30,000 mule accounts, empowering financial institutions to act swiftly and protect consumers. Its systems also intercept fake websites, phishing networks, and fraudulent transaction flows, reinforcing trust in India’s booming digital economy.
As a made-in-India success story, mfilterit embodies the spirit of innovation and digital sovereignty. Its AI-driven vigilance even played a key role during the Kumbh Mela, helping authorities and banks detect scams in real time, a feat that safeguarded millions of digital transactions during one of the world’s largest gatherings.
“Our journey is about safeguarding trust and empowering every Indian to participate in the digital world with confidence,” said mfilterit co-founder and CEO Amit Relan. “We’re showcasing the power of made-in-india innovation to tackle one of the biggest challenges of our time digital fraud.”
Powered by a blend of AI/ML models, OSINT, NLP, and big data analytics, mfilterit’s solutions span ad traffic validation, brand protection, affiliate monitoring, and BFSI transaction intelligence, giving organisations a cross-funnel view of digital risk.
As India accelerates towards a cashless future, mfilterit is ensuring that progress doesn’t come at the cost of security. By building globally relevant tech that’s both “Made in India” and “Built for India”**, the company is quietly rewriting the rulebook on digital resilience — one algorithm at a time.
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
