MAM
METRO SHOES URGES YOU TO GO LOCAL
The COVID 19 Pandemic has made countries across the globe realize the importance of being self-reliant. While most may fathom the impact of COVID 19, it also gives us an opportunity to step up and showcase our capabilities to the world. Today, it has become more important than ever to support ‘Make in India’. Keeping this sentiment in mind, Metro Shoes , the contemporary Indian fashion footwear and accessories brand, released a digital campaign urging customers to get vocal about going local!
Make in India initiative by Metro Shoes echoes the sentiments of every Indian- to produce locally, and to wear what is local so that more and more Indians get jobs at the grass-root level. Started in the year of liberation, 1947, Metro Shoes, opened its doors to the public in Colaba, Mumbai. Since then, it has catered to the diverse footwear needs of India and become a household name with over 218 stores across 115 cities. In its latest digital campaign, Metro Shoes, thanks the Indian artisans for being a part of its Swadeshi journey and urges customers to support local homegrown Indian brands during these trying times
Over the past seven decades, the company and the brand have become synonymous with unmatched quality, skilled craftsmanship, and high-fashion products in the footwear industry. As a brand that was established in the post-independence era, Metro holds the Swadeshi movement very close to its core. Speaking about going local, Alisha Malik, Vice-President-Marketing and E-commerce, Metro Shoes said, “We at Metro Shoes are very proud of our Indian heritage. We have always believed in the beauty of Indian art and the skills of our karigars. Today, it is important for all of us to support each other to come out strong from the pandemic and going local is a crucial step in being sustainable, equitable, and scalable. We request our customers to walk along with us and support us in our journey ahead.”
On the retail front, the safety of customers and employees remains the top priority for Metro Shoes. They have set up special health helplines that are monitored on a real
time basis. All the warehouses, stores, office premises, and even footwear are being sanitized. They have also set up special teams to train front-end and back-end staff on adopting all necessary safety measures and made provisions for sanitizers, masks, and gloves for all employees at the retail stores. The brand has also taken similar measures for all the e-commerce driven sales as well.
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Collective Creative Labs wins two Silver Effies, ranks top 15
Independent agency shines with strategy-led campaigns that move brands and culture
MUMBAI: Collective Creative Labs (CCL) has bagged two Silver Effies at the 25th Effie India Awards and claimed the 15th spot in the Agency of the Year rankings, marking a standout moment for the independent agency.
For a young agency built without legacy backing, these accolades go beyond trophies. They celebrate a fresh approach: starting with brand truth, sticking to strategy, and creating work that drives business, not just chatter.
Three years ago, Collective Artists Network spotted a gap in the market. Brands had access to creators and cultural moments but lacked cohesive strategy. CCL was born to fill that gap, blending cultural insight with disciplined brand planning to deliver campaigns that truly perform.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “We were already sitting at a rare intersection of culture, creators, entertainment and influence. But brands don’t need access alone; they need alignment. CCL brings strategy to the heart of culture so that it drives real brand growth.”
CCL’s campaigns, including work for Zebronics, Rakesh Masala and Liberty, have travelled far beyond paid media, not chasing virality, but earning it through clarity of insight and purpose. Big names are used to amplify thinking, not replace it.
Collective Creative Labs CEO and partner at Collective Artists Network Sanjana Jain added, “Great work starts with clarity, what the brand stands for, the consumer’s reality, and the business goal. In a world that loves spectacle, we focus on outcomes. These awards validate that approach.”
Both Silver-winning campaigns were built on immersive consumer understanding and sharp strategic thinking, reinforcing CCL as a performance-driven creative partner. Operating where brands, culture, entertainment and emerging media intersect, CCL represents a new kind of agency model, uniting talent, content, influence and strategy under one roof.
For CCL, these wins and the Agency of the Year ranking are just markers of momentum, not the finish line.
