MAM
Metro Shoes unveils ‘Cloud 9’, an exclusive collection designed for ‘Stylish Comfort’
MUMBAI: Coming from the house of the veteran contemporary Indian fashion footwear brand and accessories, Metro Shoes launches its especially curated collection named ‘Cloud 9’ for men and women, who want stylish footwear without compromising on their comfort. Cloud 9 collection by Metro Shoes, offers a range of stunning styles and designs for your outings with friends and board meetings alike, giving your feet comfort all day
The ‘Cloud 9‘ collection by Metro Shos is targeted to those who seek comfort along with style. This collection has foowear with extra cushion, that gives you extra comfort. Cloud 9 Collection comprises of comfortable Sandals, Slip-ons,formal shoes for men and sandals, heels, flats ballerinas in casuals and workwear
Realized in fashionable shades of colors designed for optimum utility, the range of shoes is perfect for fast-paced individuals who can wear the same pair of shoes all day without having to deal with foot aches or other discomforts. The styles are classic yet trendy. The men’s wear is simple and utility-minded whereas the women, who have an astute taste, offers a unique designs that will stand out.
The Cloud 9 collection is available in all Metro Shoes stores.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
