MAM
Meta launches first brand campaign after rebranding from Facebook
Mumbai: Social media giant, Meta, formerly known as Facebook has launched its first brand campaign post the rebranding. The first advertisement from the organisation shows a classic painting that celebrates the possibilities of the metaverse and gives out the message, “Step into a world of imagination with Meta and the endless possibilities as 2D becomes 3D.”
The video shows a bunch of youngsters looking at some classic 2D paintings, even as one of the paintings depicting a tiger preying on a buffalo seems to come alive in 3D. The campaign showcases the possibilities of virtual experiences through Meta and the metaverse’s ambitious goals.
Founder Mark Zuckerberg shared the campaign’s launch on his social media handles with the words, “This is going to be fun.”
This comes almost a week after Zuckerberg announced the company was rebranding its name to Meta Platforms Inc or simply Meta amid declining popularity and mounting controversies.
As the battle in this space heats up along with the rebranding, Zuckerberg is betting big on what he believes to be the future of the internet and what he thinks will be a part of the digital economy.
Zuckerberg had shared another post some days earlier, highlighting the endless possibilities the metaverse would unlock: “It’s been fun to imagine the types of experiences the metaverse will unlock, like giving everyone the ability to fence with Olympic gold medalist Lee Kiefer.” The caption was accompanied with a showing him indulging in a virtual battle with the champion fencer along with a tongue-in-cheek disclaimer “Spoiler alert: she will win every time.”
https://www.facebook.com/zuck/videos/327135132552066/?app=fbl
Earlier this week, the social networking giant also announced it will discontinue its automatic facial recognition feature for photos and videos after a decade citing concerns. The Mark Zuckerberg-owned company said it will also delete the face scan data of over one billion users. This feature, notably, has raised a lot of privacy concerns in the past.
Brands
Tata Communications named Gartner WAN Leader for 13th consecutive year
AI-driven network upgrades and global expansion keep telecom major ahead
MUMBAI: Tata Communications has once again secured its place among the top global network providers, earning a Leader position in the Gartner Magic Quadrant for Global WAN Services 2026 for the thirteenth year running.
The recognition from Gartner highlights the company’s consistent performance in both strategic vision and execution, a rare feat in a fast-evolving connectivity landscape.
Over the past year, Tata Communications has doubled down on building what it calls a more intelligent and flexible network fabric. In simpler terms, this means networks that can adapt on demand, powered by artificial intelligence and analytics, to support businesses operating across geographies and industries.
The company has expanded its network-on-demand offerings, allowing enterprises to scale connectivity more easily across data centres and multiple cloud environments. It has also invested in next-generation fibre infrastructure and high-capacity 800G wavelength services to keep pace with the growing demands of AI-led cloud ecosystems.
Global reach remains a key focus. Tata Communications has extended its footprint through partner points of presence, enabling quicker deployment in new markets while strengthening last-mile connectivity through local collaborations.
Security, too, is getting a significant upgrade. The company has enhanced its Secure Access Service Edge capabilities to tackle emerging AI-driven cyber risks, including unauthorised data transfers. Looking ahead, it is also preparing to roll out quantum-safe encryption services based on post-quantum cryptography standards, aiming to future-proof enterprise data against both classical and next-generation threats.
Speaking on the milestone, Tata Communications executive vice president, core and next-gen connectivity services and chief technology officer Genius Wong said, “We are honoured to be recognised for the 13th consecutive year and deeply appreciate the continued trust our customers place in us. At Tata Communications, we will continue to transform our solutions so enterprises can build resilient, high-performance and intelligent digital foundations. With our future-ready, resilient and intelligent network fabric, enterprises can scale with confidence and thrive in an AI-powered future world.”
While industry rankings often come and go, a 13-year streak suggests more than just consistency. For Tata Communications, it signals a steady grip on a rapidly shifting global connectivity market and a clear ambition to stay ahead of the curve.
