MAM
Meru partners with loyalty & rewards programme, InterMiles
Mumbai: Meru Mobility has partnered with loyalty and rewards programme, InterMiles. The tie-up will provide access to a host of Meru services including airport transfers, car rentals and point-to-point transfers on the InterMiles platform.
InterMiles programme members will be able to book these services at the click of a button. The collaboration will guarantee them a safe, sanitised and hassle-free overall point-to-point travel experience. Additionally, they will be eligible to earn 10 miles on every Rs 100 spent on top of the base fare and a special offer of 50 per cent off for their first ever booking.
Meru Mobility Tech founder and MD Neeraj Gupta said, “Safe end-to-end transport solutions have assumed new importance amid the COVID-19 pandemic. The tie-up with InterMiles means any programme member can now book flights, hotels and surface transport all in one place and as a part of one overall trip. Further, the credibility of our two brands will inspire trust among programme members and reassure them at a stressful time for travel. Moreover, it will expand Meru’s footprint and potentially open the company up to a much wider customer base.”
InterMiles MD & CEO Manish Dureja said, “InterMiles, today, is a valuable new digital currency that unlocks exciting, meaningful and relevant experiences – both essential and aspirational – for our members. Our members can now earn Miles, accelerate their growth of tier status and gain from new tier benefits of the programme through their daily commute. Through our association with Meru, we reiterate our commitment towards broadening our programme partner portfolio to make our members’ experiences with us more rewarding and meaningful.
InterMiles will showcase the Meru services on the Intermiles app and website. The cabs provided by Meru will all be thoroughly sanitised and will come with further safety guidelines issued by the company. Meru Mobility Tech is accredited to be the only Indian cab company providing seven-tier safety measures during Covid2019 pandemic and is the first to introduce ozone treatment of its cabs.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
