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Meraqi Digital bags digital marketing mandate of OK Play
Mumbai: Kolkata-based marketing consultancy Meraqi Digital has bagged the digital mandate of homegrown toy brand OK Play. As part of the mandate, the agency will be responsible for managing and enhancing the brands digital properties, which include the website, social media platforms along with SEO, SEM and media buying.
Founded in 1990 in India, OK Play is a homegrown brand believing in the Make in India initiative with entire production carried out in India. It manufactures indoor and outdoor play equipment, school furniture as well as preventive healthcare products completely in India.
Meraqi Digital founder Ankit Saraf said, “OK Play is an entirely Indian driven brand, and with the Made in India sentiment very high at the moment, it’s a great opportunity for us to provide them with suitable solutions to increase their digital presence. Our goal remains to amplify their products and make their presence felt in the correct audience.”
“Associating with OK Play is a great opportunity for us as with this new client, we can offer our services in the b2c sector as well. We have worked extensively in the b2b segment, and we look forward to expanding our offerings. Digital is a rapidly evolving industry, and we hope that this alliance would take their brand to newer heights,” added Meraqi Digital co-founder Sneha Sanganeria.
“After evaluating and trying several agencies, we decided to partner with Meraqi Digital. The team is hands on with all tasks and the founders themselves are involved in every small aspect in order to deliver the required result. We wish them all the best for all future endeavours and look forward to our association,” said OK Play director Rishab Handa.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
